I provide tailored, high-converting ad copy and marketing strategies, guiding you step-by-step to craft the perfect message for your brand across platforms like Google, Facebook, Instagram, and more. What makes me unique is my ability to blend creativity with proven frameworks like AIDA, PASTOR, and Problem-Agitate-Solve, ensuring your ads resonate emotionally and deliver measurable results. Whether you're launching a product or boosting sales, I adapt seamlessly to your needs and optimize copy for success.

1. Campaign Planning & Strategy

Define campaign goals (e.g., awareness, leads, sales).

Identify the target audience (demographics, interests, location, behaviors).

Choose campaign platforms (Google Ads, Facebook, or both).

Allocate budget and determine ad spend per platform.

2. Account Setup and Configuration

Create or optimize Google Ads/Facebook Ads accounts.

Link necessary tools (e.g., Google Analytics, Facebook Pixel, Google Merchant Center).

Set up billing information and account permissions.

3. Audience & Keyword Research

Conduct keyword research for Google Ads to match relevant searches.

Build audience segments for Facebook Ads (interest-based, behavioral, custom, or lookalike audiences).

Create retargeting lists to re-engage past visitors.

4. Ad Copywriting and Creative Development

Write engaging ad copy tailored to the platform.

Develop visual creatives (images, videos, carousels) based on campaign goals.

Ensure brand consistency and compelling calls-to-action (CTAs).

5. Campaign Structure & Setup

Set up campaigns, ad sets (Facebook), or ad groups (Google).

Choose appropriate campaign objectives (e.g., conversion, traffic, or engagement).

Configure ad formats such as search ads, display ads, or carousel ads.

6. Conversion Tracking & Analytics Setup

Install and configure tracking tools (Google Tag Manager, Facebook Pixel).

Set up conversion events to track sales, leads, or sign-ups.

Test tracking to ensure accurate data capture.

7. Launch Campaign

Review all settings to ensure accuracy.

Schedule the campaign for launch (immediate or future).

Monitor initial performance closely for any immediate issues.

8. Monitoring & Optimization

Monitor performance metrics (CTR, CPC, ROAS, conversions).

Make adjustments to targeting, bids, and creatives based on data.

Pause underperforming ads and scale high-performing ones.

9. Reporting & Analysis

Generate regular reports (weekly, monthly) to track progress.

Analyze KPIs against campaign goals to evaluate success.

Provide insights and recommendations for improvement.

10. Handover & Next Steps

Deliver performance reports and campaign setup documentation.

Conduct training sessions (if needed) to manage campaigns independently.

Discuss strategies for scaling and optimizing future campaigns.