What's included

• Campaign Strategy and Planningoost of sales

  Definition of campaign objectives (e.g., awareness, lead generation, sales) Audience targeting and segmentation (demographics, interests, behaviors) Platform selection and budget allocation

• Account Setup and Configuration

  Creation or optimization of Google Ads and/or Facebook Ads accounts Linking required accounts (e.g., Google Analytics, Facebook Pixel, Conversion APIs) Configuration of billing and payment methods

• Ad Copy and Creative Development

  Design of ad creatives (images, videos, carousels, etc.) Development of compelling ad copy, including headlines, descriptions, and CTAs Setup of split tests for multiple ad variations (A/B testing)

• Campaign Setup and Execution

  Structure of campaigns, ad sets/groups, and individual ads Configuration of campaign types (e.g., search, display, shopping, or video on Google; conversion, awareness, or engagement on Facebook) Keyword research and selection (for Google Ads) Setting up audience lists for retargeting and lookalike audiences (for Facebook Ads)

• Conversion Tracking and Analytics

  Implementation of tracking tools (Google Tag Manager, Facebook Pixel, etc.) Setup of conversion events and goals to measure performance Integration with analytics platforms (e.g., Google Analytics)

• Reporting and Performance Monitoring

  Creation of dashboards or reports to monitor key performance indicators (KPIs) Weekly or monthly campaign performance reviews Insights and recommendations for optimization and scaling

• Optimization Guidelines or Initial Optimization

  Recommendations for campaign refinement based on early performance data Suggestions for budget reallocation or audience tweaking Implementation of basic optimizations (e.g., pausing underperforming ads, adjusting bids)

• Training or Handover (if applicable)

  Documentation of setup process and campaign settings Walkthroughs or training sessions on how to manage and optimize the campaigns Access handover and permissions management