Setup Google Ads Campaing

K&K Marketing Fusion LLC

(0)

Starting at

$

30

/hr

About this service

Summary

I provide tailored, high-converting ad copy and marketing strategies, guiding you step-by-step to craft the perfect message for your brand across platforms like Google, Facebook, Instagram, and more. What makes me unique is my ability to blend creativity with proven frameworks like AIDA, PASTOR, and Problem-Agitate-Solve, ensuring your ads resonate emotionally and deliver measurable results. Whether you're launching a product or boosting sales, I adapt seamlessly to your needs and optimize copy for success.

Process

1. Campaign Planning & Strategy
Define campaign goals (e.g., awareness, leads, sales).
Identify the target audience (demographics, interests, location, behaviors).
Choose campaign platforms (Google Ads, Facebook, or both).
Allocate budget and determine ad spend per platform.
2. Account Setup and Configuration
Create or optimize Google Ads/Facebook Ads accounts.
Link necessary tools (e.g., Google Analytics, Facebook Pixel, Google Merchant Center).
Set up billing information and account permissions.
3. Audience & Keyword Research
Conduct keyword research for Google Ads to match relevant searches.
Build audience segments for Facebook Ads (interest-based, behavioral, custom, or lookalike audiences).
Create retargeting lists to re-engage past visitors.
4. Ad Copywriting and Creative Development
Write engaging ad copy tailored to the platform.
Develop visual creatives (images, videos, carousels) based on campaign goals.
Ensure brand consistency and compelling calls-to-action (CTAs).
5. Campaign Structure & Setup
Set up campaigns, ad sets (Facebook), or ad groups (Google).
Choose appropriate campaign objectives (e.g., conversion, traffic, or engagement).
Configure ad formats such as search ads, display ads, or carousel ads.
6. Conversion Tracking & Analytics Setup
Install and configure tracking tools (Google Tag Manager, Facebook Pixel).
Set up conversion events to track sales, leads, or sign-ups.
Test tracking to ensure accurate data capture.
7. Launch Campaign
Review all settings to ensure accuracy.
Schedule the campaign for launch (immediate or future).
Monitor initial performance closely for any immediate issues.
8. Monitoring & Optimization
Monitor performance metrics (CTR, CPC, ROAS, conversions).
Make adjustments to targeting, bids, and creatives based on data.
Pause underperforming ads and scale high-performing ones.
9. Reporting & Analysis
Generate regular reports (weekly, monthly) to track progress.
Analyze KPIs against campaign goals to evaluate success.
Provide insights and recommendations for improvement.
10. Handover & Next Steps
Deliver performance reports and campaign setup documentation.
Conduct training sessions (if needed) to manage campaigns independently.
Discuss strategies for scaling and optimizing future campaigns.

What's included

  • Campaign Strategy and Planningoost of sales

    Definition of campaign objectives (e.g., awareness, lead generation, sales) Audience targeting and segmentation (demographics, interests, behaviors) Platform selection and budget allocation

  • Account Setup and Configuration

    Creation or optimization of Google Ads and/or Facebook Ads accounts Linking required accounts (e.g., Google Analytics, Facebook Pixel, Conversion APIs) Configuration of billing and payment methods

  • Ad Copy and Creative Development

    Design of ad creatives (images, videos, carousels, etc.) Development of compelling ad copy, including headlines, descriptions, and CTAs Setup of split tests for multiple ad variations (A/B testing)

  • Campaign Setup and Execution

    Structure of campaigns, ad sets/groups, and individual ads Configuration of campaign types (e.g., search, display, shopping, or video on Google; conversion, awareness, or engagement on Facebook) Keyword research and selection (for Google Ads) Setting up audience lists for retargeting and lookalike audiences (for Facebook Ads)

  • Conversion Tracking and Analytics

    Implementation of tracking tools (Google Tag Manager, Facebook Pixel, etc.) Setup of conversion events and goals to measure performance Integration with analytics platforms (e.g., Google Analytics)

  • Reporting and Performance Monitoring

    Creation of dashboards or reports to monitor key performance indicators (KPIs) Weekly or monthly campaign performance reviews Insights and recommendations for optimization and scaling

  • Optimization Guidelines or Initial Optimization

    Recommendations for campaign refinement based on early performance data Suggestions for budget reallocation or audience tweaking Implementation of basic optimizations (e.g., pausing underperforming ads, adjusting bids)

  • Training or Handover (if applicable)

    Documentation of setup process and campaign settings Walkthroughs or training sessions on how to manage and optimize the campaigns Access handover and permissions management

Skills and tools

Advertisement Designer
Marketing Analytics Specialist
SEO Specialist
ChatGPT
Google Ads
Google Analytics

Industries

Marketing
Advertising
SEO

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