Brand Identity Design & Strategy
Nico Ramella
5
Starting at
$
5,500
About this service
Summary
You will get a trustworthy, cohesive, visually impactful, flexible, and timeless brand identity that perfectly captures your company's vision, values, market, and dream customer. A brand designed to attract and convert customers, employees, and investors. With a strategy that serves as a foundation for long-term growth and customer loyalty. This service is for owners and founders who have validated their business idea and are ready to invest in the brand that will scale with their company for the years ahead.
Process
Initial meeting We will meet each other, and I will learn about your business, vision, and goals.
Brand strategy questionnaire An easy-to-answer questionnaire (powered by Typeform) to write down all the brand's requirements, constraints, needs, and wants.
Brand research In-depth research about your industry, offerings, competitors, marketing, positioning, target customer, etc.
Brand Foundations A document with the brand concepts, their usage, and imagery. I will present it in a call; you will receive it as a PDF.
Brand Strategy A document with the Purpose, Mission, Vision, Values, Dream Customer, and Value Proposition. I will present it in a call; you will receive it as a PDF.
Brand presentation A document with the brand Typography, Color Scheme, Logos, Marks & Symbols, brand visuals, and the brand applied. I will present it in a call; you will receive it as a PDF.
Brand guidelines An extensive document with all the brand deliverables and all the "Do's and don'ts" of the visual brand. You will receive it as a PDF.
After each deliverable, you can request revisions or changes.
I've created more than 36 brands, but none asked for changes. Still, I'm always open to making as many as you need to be 100% sure of your brand.
FAQs
What makes you an expert on brand identity design and strategy?
9+ years of experience in brand, web, and product design. Former owner of a design agency with 36 successful brand identities created. Former brand design director (for over three years). Current Fractional Chief Design Officer at Portalys (Almost two years) and Design Advisor for startups and design agencies Your brand is in experienced hands.
How will you ensure that my brand identity reflects my vision, business and customers?
We'll start with an in-depth consultation to understand your business, goals, and target audience. Then, I will thoroughly research your industry, competitors, and target market to ensure the brand identity resonates with your intended audience.
How do you handle legal aspects like ownership rights, contracts, and confidentiality in your services?
You will have full ownership of all designs upon project completion. I will provide a detailed contract outlining all terms from the start, and I'm willing to sign an NDA to protect your confidentiality.
What's included
Brand Strategy
Purpose, Mission, Vision, Values, Dream Customer, Value Proposition
Brand Foundations
Brand concepts, their usage, and imagery.
Brand Tone & Voice
Personality, Taglines, Headings, Tone & Voice
Brand Typography
Typeface/s selected and usages.
Brand Color Scheme
Primary and secondary colors (HEX, HSB, CMYK). Colors usage percentage.
Brand Logos, Mark & Symbols
Concepts, construction grids, usage, variants, minimum size, color variations, color usages, and black-and-white versions.
Brand visuals
Visual complements that reinforce and enhance the brand's flexibility and identity.
Brand applied
High-quality mockups: Web, social media, apparel, packaging, posters, billboards, etc. (Whatever makes sense for your brand, offerings and industry)
Brand Guidelines
An extensive document with all the brand deliverables and all the "Do's and don'ts" of the visual brand.
Brand Assets
All the assets you need to use your brand: 1. Typefaces folder. 2. All the logos & marks variants (pdf, png, jpg, svg) 3. Brand visuals (pdf, png, jpg, svg). 4. All the mockups in high-resolution. 5. Templates used for the mockups.
Post-project free design advisory
4 hours of design advisory ($400) once the project is completed, with no expiration date.
Example projects
Recommendations
(5.0)
Client • Sep 9, 2024
Recommended
I highly recommend Nico for web, brand, or product design. Nico played a key role in the branding of Portalys, quickly understanding our vision and presenting spot-on options. Once we chose a direction, he refined it to perfection. On the product side, Nico’s quick iterations based on feedback and his ability to create intuitive wireframes have greatly improved our development process. Any team would be lucky to work with him!
Client • Sep 9, 2024
Recommended
I've been working with Nico for over two years now. We connected over a design service, to build my brands identity. Within 2 weeks we had the highest quality brand template my eyes had ever seen. And not even three weeks after I reached out to Nico letting him know I want to work with him for as long as possible. He possesses exceptional initiative, leadership and creative skills that always show in his work. He's cheaper, provides significantly higher quality and with Nico it's guaranteed.
Client • Sep 6, 2024
Recommended
Nico gets it. He's fast, professional, and always over-delivers. As a designer myself, I can tell he holds himself to a high design standard. I recommend him every time.
Duration
6 weeks
Skills and tools
Work with me