Write as your audience speaks; it's the most effective way to connect with them through your content. This is my approach for every writing task.

Carefully read through the content brief and ask for any additional information that's not in the brief.

Do a Google search for the target keyword to understand search intent and identify the weakness and strengths of the individual articles on page 1 of Google's SERP(+recurring topics in those different articles).

Decide the post type, angle and structure of the article based off my SERP analysis.

Start writing the first draft.