High-Precision Tracking & Marketing Data Infrastructure Joseph Tas
Stop losing 30% of your conversion data to ad-blockers and iOS updates.
When your CRM shows 100 sales but Google Ads only reports 60, your algorithms cannot optimize your ad spend. Standard browser-side tracking is no longer sufficient for modern business intelligence.
As a Marketing Data Infrastructure Engineer, I build robust, server-side data pipelines that bridge the gap between your web platforms and ad platforms. I establish a centralized "Single Source of Truth" architecture to ensure platforms like GA4 and Google Ads operate on flawless, enriched data.
What I Build:
Server-Side Architecture: Deployment of sGTM hosted on Google Cloud Platform to bypass ITP and ad-blockers.
Custom Event Engineering: Writing custom JavaScript/jQuery listeners to capture complex, high-intent actions (like AJAX form submissions) where standard triggers fail.
Data Governance & Compliance: Implementing SHA-256 cryptographic hashing on all user data before server transmission to ensure strict GDPR/CCPA compliance.
Smart Bidding Optimization: Routing enriched, server-to-server data directly to ad platform APIs to dramatically lower your CPA.
FAQs
Example work
Starting at$600
Duration1 week
Tags
Google Cloud Platform
Google Tag Manager
JavaScript
API Integration
Data Engineer
Conversion Optimization
GDPR Compliance
Google Analytics 4
Server-Side Tracking
Service provided by
Joseph Tas Fécamp, France
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- Followers
High-Precision Tracking & Marketing Data Infrastructure Joseph Tas
Starting at$600
Duration1 week
Tags
Google Cloud Platform
Google Tag Manager
JavaScript
API Integration
Data Engineer
Conversion Optimization
GDPR Compliance
Google Analytics 4
Server-Side Tracking
Stop losing 30% of your conversion data to ad-blockers and iOS updates.
When your CRM shows 100 sales but Google Ads only reports 60, your algorithms cannot optimize your ad spend. Standard browser-side tracking is no longer sufficient for modern business intelligence.
As a Marketing Data Infrastructure Engineer, I build robust, server-side data pipelines that bridge the gap between your web platforms and ad platforms. I establish a centralized "Single Source of Truth" architecture to ensure platforms like GA4 and Google Ads operate on flawless, enriched data.
What I Build:
Server-Side Architecture: Deployment of sGTM hosted on Google Cloud Platform to bypass ITP and ad-blockers.
Custom Event Engineering: Writing custom JavaScript/jQuery listeners to capture complex, high-intent actions (like AJAX form submissions) where standard triggers fail.
Data Governance & Compliance: Implementing SHA-256 cryptographic hashing on all user data before server transmission to ensure strict GDPR/CCPA compliance.
Smart Bidding Optimization: Routing enriched, server-to-server data directly to ad platform APIs to dramatically lower your CPA.
FAQs
Example work
$600