An agency might charge $30,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer with 6 years of experience, I’m able to bring agency-level design and expertise to the same project that would have a higher cost elsewhere. As a graphic designer my goal when working on a branding project is to create a cohesive and visually engaging brand identity that effectively communicates the brand's message and resonates with its target audience.