Paid Media Marketing Strategy
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About this service
Summary
Management of paid media channels including Google Ads (Search, Display, Discovery and YouTube), Bing, LinkedIn, Facebook & Instagram; for brand awareness, lead generation and remarketing campaigns. Optimisation of the PPC accounts and campaigns by A/B testing copy, landing pages, graphics (use of Google Tag Manager, Ryte)
What's included
Strategy
Media planning, budgeting, forecasting
Paid Media Campaign/Project Management
Management of paid media channels including Google Ads (Search, Display, Discovery and YouTube), Bing, LinkedIn, Facebook & Instagram; for brand awareness, lead generation and remarketing campaigns. Optimisation of the PPC accounts and campaigns by A/B testing copy, landing pages, graphics (use of Google Tag Manager, Ryte)
Tracking
End-to-end tracking & reporting (Google Analytics, Power BI and CRMs). Tracking of sales, ROAS and ROI, cost per sale
Skills and tools
Industries
Other
Other
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