What's included

• Strategy

  Media planning, budgeting, forecasting

• Paid Media Campaign/Project Management

  Management of paid media channels including Google Ads (Search, Display, Discovery and YouTube), Bing, LinkedIn, Facebook & Instagram; for brand awareness, lead generation and remarketing campaigns. Optimisation of the PPC accounts and campaigns by A/B testing copy, landing pages, graphics (use of Google Tag Manager, Ryte)

• Tracking

  End-to-end tracking & reporting (Google Analytics, Power BI and CRMs). Tracking of sales, ROAS and ROI, cost per sale