Brand Identity SystemAlejandro Giménez
We help founders turn their ideas into brands that actually matter.
Our approach combines strategy, design, and storytelling to build systems that are clear, consistent, and scalable across every touchpoint. From defining the brand’s purpose and tone of voice to crafting a visual identity that feels both intentional and distinctive, we make sure your brand doesn’t just look good, it works.
What's included
Brand Strategy
A clear foundation that defines your purpose, audience, and positioning.
The core that drives every design decision.
Naming & Verbal Identity
Strategic naming and tone of voice that reflect your brand’s character and make it easy to remember.
Logo System
A distinctive and scalable logo suite (main, alternate, and icon versions) ready for any format or platform.
Color & Typography System
A visual language built from meaningful color choices and type pairings that express your brand’s personality.
Brand Guidelines
A complete reference that keeps your brand consistent and sharp across every touchpoint.
Launch Kit
Ready to use assets and applications to introduce your new brand confidently: social, web, or pitch deck visuals.
FAQs
It depends on the scope, but most projects take between 3 and 6 weeks. I prefer to work fast, but never at the cost of quality or clarity.
A clear idea of your business and your goals. From there, I’ll guide you through every step. You don’t need to have everything figured out.
Yes, you’ll receive everything ready to use: logos, brand guidelines, and all export formats for digital and print.
Every project starts with strategy. It’s what ensures the visuals make sense, connect with your audience, and last over time.
Of course. Most of my clients come back for ongoing design support or new brand materials once the identity is live.
Example work
Alejandro's other services
Starting at$2,400
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Business Strategist
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Alejandro Giménez Barcelona, Spain
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- Rating
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Brand Identity SystemAlejandro Giménez
Starting at$2,400
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Business Strategist
We help founders turn their ideas into brands that actually matter.
Our approach combines strategy, design, and storytelling to build systems that are clear, consistent, and scalable across every touchpoint. From defining the brand’s purpose and tone of voice to crafting a visual identity that feels both intentional and distinctive, we make sure your brand doesn’t just look good, it works.
What's included
Brand Strategy
A clear foundation that defines your purpose, audience, and positioning.
The core that drives every design decision.
Naming & Verbal Identity
Strategic naming and tone of voice that reflect your brand’s character and make it easy to remember.
Logo System
A distinctive and scalable logo suite (main, alternate, and icon versions) ready for any format or platform.
Color & Typography System
A visual language built from meaningful color choices and type pairings that express your brand’s personality.
Brand Guidelines
A complete reference that keeps your brand consistent and sharp across every touchpoint.
Launch Kit
Ready to use assets and applications to introduce your new brand confidently: social, web, or pitch deck visuals.
FAQs
It depends on the scope, but most projects take between 3 and 6 weeks. I prefer to work fast, but never at the cost of quality or clarity.
A clear idea of your business and your goals. From there, I’ll guide you through every step. You don’t need to have everything figured out.
Yes, you’ll receive everything ready to use: logos, brand guidelines, and all export formats for digital and print.
Every project starts with strategy. It’s what ensures the visuals make sense, connect with your audience, and last over time.
Of course. Most of my clients come back for ongoing design support or new brand materials once the identity is live.
Example work
Alejandro's other services
$2,400