Brand Identity System

Starting at

$

2,400

About this service

Summary

We help founders turn their ideas into brands that actually matter. Our approach combines strategy, design, and storytelling to build systems that are clear, consistent, and scalable across every touchpoint. From defining the brand’s purpose and tone of voice to crafting a visual identity that feels both intentional and distinctive, we make sure your brand doesn’t just look good, it works.

FAQs

  • How long does a brand identity project take?

    It depends on the scope, but most projects take between 3 and 6 weeks. I prefer to work fast, but never at the cost of quality or clarity.

  • What do I need to get started?

    A clear idea of your business and your goals. From there, I’ll guide you through every step. You don’t need to have everything figured out.

  • Will I get all the final files and assets?

    Yes, you’ll receive everything ready to use: logos, brand guidelines, and all export formats for digital and print.

  • Do you also handle strategy or just design?

    Every project starts with strategy. It’s what ensures the visuals make sense, connect with your audience, and last over time.

  • Can we stay in touch after the project?

    Of course. Most of my clients come back for ongoing design support or new brand materials once the identity is live.

What's included

  • Brand Strategy

    A clear foundation that defines your purpose, audience, and positioning. The core that drives every design decision.

  • Naming & Verbal Identity

    Strategic naming and tone of voice that reflect your brand’s character and make it easy to remember.

  • Logo System

    A distinctive and scalable logo suite (main, alternate, and icon versions) ready for any format or platform.

  • Color & Typography System

    A visual language built from meaningful color choices and type pairings that express your brand’s personality.

  • Brand Guidelines

    A complete reference that keeps your brand consistent and sharp across every touchpoint.

  • Launch Kit

    Ready to use assets and applications to introduce your new brand confidently: social, web, or pitch deck visuals.

Recommendations

(5.0)

Alejandro helped me develop the new brand identity and website for my design agency Thumbnails Factory. He was very easy to work with, always eager to giving you suggestions based on his knowledge and experience to align your vision with an output that stands out for being very high quality. I strongly recommend working with Alejandro to any founder looking to level up his business.


Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Business Strategist

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Design
Digital Media

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