What's included

• 1. Optimized content for social networks.

  creation of engaging and strategic posts for Instagram, TikTok, LinkedIn or Facebook, including images, carousels, reels and short videos. Format: MP4, JPG, PNG (depending on the type of content). Quantity: Weekly/monthly publications upon request. Extras: Video editing, persuasive copywriting and adaptation to client's visual identity.

• 2. Content strategy and timeline

  Monthly content planning with focus on engagement and growth, aligned with brand identity and current trends. Format: PDF/Notion/Google Sheets document with details of dates, formats and objectives of each publication. Extras: Competitive analysis and suggestions of hashtags and trends.

• 3. Community management and metrics reporting.

  Interaction with the audience (replies to comments and posts) to strengthen the connection with the community. Content performance tracking and analysis with key insights. Format: PDF document/Google Sheets with engagement metrics, reach and optimization recommendations. Extras: Monthly report with learnings and improvement strategies.

• 4. Cinematographic Storytelling for Brands

  Creation of scripts and visual narratives with a cinematic approach to strengthen brand identity and connect emotionally with the audience. Format: PDF document with structured script + visual storyboard (if applicable). Extras: Adaptation to different platforms (Instagram, YouTube, TikTok).

• 5. Customer Service in Networks: Strategic Responses and Brand Tone.

  Creation of response guidelines for frequent messages, comments and inquiries, ensuring consistency in brand tone and effective attention. Format: PDF/Notion document with response template and attention protocol. Extras: Brief training for the team on how to manage interactions in networks.

• 6. Content Audit and Optimization

  Analysis of previous content in social networks, identifying opportunities for improvement in aesthetics, engagement, strategy and audiovisual formats. Format: PDF report with diagnosis, key metrics and recommendations. Extras: Proposal of improvement strategies with practical examples.