Dynamic Social Media and Community Management
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About this service
Summary
What's included
1. Optimized content for social networks.
creation of engaging and strategic posts for Instagram, TikTok, LinkedIn or Facebook, including images, carousels, reels and short videos. Format: MP4, JPG, PNG (depending on the type of content). Quantity: Weekly/monthly publications upon request. Extras: Video editing, persuasive copywriting and adaptation to client's visual identity.
2. Content strategy and timeline
Monthly content planning with focus on engagement and growth, aligned with brand identity and current trends. Format: PDF/Notion/Google Sheets document with details of dates, formats and objectives of each publication. Extras: Competitive analysis and suggestions of hashtags and trends.
3. Community management and metrics reporting.
Interaction with the audience (replies to comments and posts) to strengthen the connection with the community. Content performance tracking and analysis with key insights. Format: PDF document/Google Sheets with engagement metrics, reach and optimization recommendations. Extras: Monthly report with learnings and improvement strategies.
4. Cinematographic Storytelling for Brands
Creation of scripts and visual narratives with a cinematic approach to strengthen brand identity and connect emotionally with the audience. Format: PDF document with structured script + visual storyboard (if applicable). Extras: Adaptation to different platforms (Instagram, YouTube, TikTok).
5. Customer Service in Networks: Strategic Responses and Brand Tone.
Creation of response guidelines for frequent messages, comments and inquiries, ensuring consistency in brand tone and effective attention. Format: PDF/Notion document with response template and attention protocol. Extras: Brief training for the team on how to manage interactions in networks.
6. Content Audit and Optimization
Analysis of previous content in social networks, identifying opportunities for improvement in aesthetics, engagement, strategy and audiovisual formats. Format: PDF report with diagnosis, key metrics and recommendations. Extras: Proposal of improvement strategies with practical examples.
