Custom Logo & Brand Design

Aysha Zuha

Starting at

120

About this service

Summary

I offer customized, strategic brand design services that include everything from logo creation to comprehensive brand guidelines, ensuring consistency and impact across all platforms. What makes me unique is my attention to detail and ability to seamlessly integrate visual storytelling with your brand’s core values, while offering tailored solutions that reflect your unique identity and stand out in the market.

Process

1. Discovery & Research

Client Brief: Gather detailed information about the client’s vision, values, target audience, and goals. Understand their preferences, competitors, and industry trends.

Market Research: Analyze the competitive landscape and industry trends to better understand the design language that will help the brand stand out.

2. Brand Strategy Development

Brand Positioning: Define the brand’s mission, vision, and core values, ensuring these elements are communicated visually in the design.

Target Audience: Understand the key demographic the brand is targeting to ensure the design resonates with them.

Brand Personality: Clarify the brand’s tone and character (professional, friendly, modern, etc.), which will guide the overall aesthetic.

3. Mood Board Creation

Mood Board Development: After thorough research, create two distinct mood boards that represent different visual directions for the brand. These boards may include color schemes, typography, imagery, and design styles.

Client Selection: Present both mood boards to the client, explaining how each direction aligns with their brand strategy, allowing them to choose the one they feel best represents their brand’s essence.

4. Concept Development

Sketching & Ideation: Begin brainstorming and sketching logo concepts based on the selected mood board. Explore different shapes, symbols, and design elements.

Conceptual Exploration: Develop digital drafts of the logo concepts, testing various compositions, colors, and typography styles that align with the chosen mood board.

5. Initial Logo Design

Logo Concepts: Present the client with a set of refined logo concepts, incorporating elements from the selected mood board. Ensure each design aligns with the brand strategy.

Revisions: Incorporate client feedback to fine-tune the chosen concept, adjusting colors, fonts, and overall design until the client is satisfied.

6. Final Logo Design

Polishing: Refine the chosen design, ensuring perfect alignment and balance in the logo, fonts, and colors.

Logo Variations: Create multiple logo versions (horizontal, vertical, monochrome) for different use cases.

7. Brand Guidelines Creation

Visual Guidelines: Develop a comprehensive brand guide that outlines how the logo, colors, and typography should be used across various platforms.

Typography & Color Palette: Document the specific fonts and color codes, providing clarity on how to maintain the brand’s consistency.

Applications: Show examples of how the branding should appear across digital and physical materials (business cards, websites, social media, etc.).

8. Delivery of Final Assets

Source Files: Provide the client with all original design files (AI, EPS, PSD) for future use.

Exported Files: Deliver web-friendly files (JPG, PNG, SVG) and print-ready formats (PDF).

Brand Guidelines: Hand over the finalized brand guidelines to ensure consistent use of the brand identity.

9. Off-boarding & Client Handover

Final Presentation: Review the project deliverables with the client, ensuring they are satisfied with the final design and the handover process.

Support: Offer post-project support for any further tweaks or additional branding needs.

Project Conclusion: Once the client is fully onboard with the final deliverables and feels confident about using the assets, the project is officially complete.

What's included

Logo Design
Primary Logo: The main logo used across all platforms. Secondary Logo/Logo Variations: Different orientations (horizontal/vertical) or simplified versions for various uses. Logo Color Variations: Including black & white, single-color, or inverse versions. Logo Guidelines: Explaining how to use the logo properly (spacing, sizing, etc.).
Color Palette
A complete set of primary and secondary colors that reflect the brand's personality and can be used across various platforms.
Typography
Primary and Secondary Fonts: Recommended font pairings for digital and print use. Usage Guidelines: Rules on how to apply the fonts in different contexts
Brand Patterns and Graphics
Custom-designed patterns, textures, or graphic elements that support the visual identity.
Brand Guidelines Document
A comprehensive document that outlines all of the visual and verbal elements of the brand, with guidelines on how to apply them in different contexts. This ensures consistency across all touchpoints
Final Files
Source Files: Illustrator, Photoshop, or other vector formats for logos and graphics. Exported Files: PNG, JPG, SVG, and PDF files for easy usage on various media.

Example projects