
Foundation Brand Identity
Starting at
$
1,500
About this service
Summary
FAQs
Who is this package best suited for?
Founders, creatives, and small businesses looking to establish a professional, cohesive brand identity with a refined and timeless aesthetic.
What is the design process like?
The project begins with a "Brand Questionnaire" to understand your vision, goals, and preferences. Based on this, I develop initial brand concepts, followed by a focused refinement phase. Once approved, all final brand assets are prepared and delivered in ready-to-use formats.
What are the payment terms?
A 50% deposit is required to begin, with the remaining 50% due upon final delivery.
What's included
Primary Logo (Wordmark, Logo Icon / Monogram)
A thoughtfully crafted primary logo designed to express your brand’s core identity with clarity, balance, and distinctive design. Delivered in industry-standard formats (AI, PDF, PNG, JPG), ready for digital and print use.
Secondary Logo / Submark
Supporting logo variations designed for flexible use across different brand applications.
Color palette (HEX, RGB, CMYK)
A cohesive color system with codes provided for consistent use across all platforms.
Typography selection (font references)
Carefully selected typefaces that support your brand’s tone and visual identity.
Brand style sheet (PDF)
A concise reference guide outlining logo usage, colors, and typography for consistency.
Brand mockups (2–3 images)
Curated mockups showcasing how the brand identity appears in real-world contexts.
Duration
2 weeks
Skills and tools
Industries