Website Copywriting

Allan Calder

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About this service

Summary

I create unique articles, not that boring cookie cutter stuff you'll find all over the internet.

The work we create together will have personality while still paying attention to your unique voice.

The content will also inform your visitors and keep them engaged till the very last word. After all the goal is to keep them coming back for more!

All articles will be fully optimized for SEO, to make sure the search engines can find you and rank your content at the top where it should be!

Process

● We'll start by creating an overview which I'll submit to you so you can add in any suggestions such as notes on the topic or brand tone.

● During the overview process we can also firm up any CTA's or other critical information you want to include on your pages.

● Next I recommend a completion.pletion timeline and we can confirm the level of urgency and timeline you're looking for so we're both on the same page.

● Each page will come with the option of 1 set of revisions included as part of the original project if required

FAQs

Will you create a CTA as required for our pages?
Absolutely, all you have to do is let me know the type of CTA you'd like to include and I'll take care of the rest!
Can you include links on my pages?
Yes, if you have internal links from your site you'd like to include just let me know and I'll fit them in naturally.

What's included

Well Researched
For every article I conduct a complete analysis of competing pages. I use the Skyscraper method to ensure your article outshines each one of them. Essentially, this means touching on all of their main points and then going above and beyond what they've included. This helps to push your content to the top of the search pages as it answers the search intent better than anything else.
Call to Action
When you're engaging in content marketing all content should have a call to action. Even if it's just getting the visitor to click on that next article. Whwn we work together your content will always include a call to action.
Authoritative Resources
Including authoritative resource links to an article gives them greater credibility. They make your content more trustworthy. I'll make sure those are in there as well.

Example projects