Marketing Strategy Formulation by Niki Kil

Marketing Strategy Formulation by Niki KilMarketing Strategy Formulation by Niki Kil

Marketing Strategy Formulation

Niki Kil

Contact for pricing

About this service

Summary

Achieve business goals by crafting marketing strategies with plans that span awareness to conversion. Define comprehensive tactics across channels including paid, earned and owned media.

What's included

Marketing Strategy
Comprehensive channel strategy for marketing campaign designed with reflection of the full sales funnel.
Website
Identify opportunities to update the website as it relates to campaign strategy. For example, edits to the homepage or launch of a landing page.
Email
Create email strategy as it relates to the marketing campaign such as edits to an existing journey or design of a new program ad hoc.
Social Media
Define strategies and tactics to incorporate organic social media within the broader marketing campaign.
Public Relations
Hone messaging for distribution to press, identifying opportune moments to engage media and garner coverage.
Paid Media
Partner with internal teams or external agency to run targeted advertising including awareness and performance media.
Creative
Work with internal department or external agency to produce creative in alignment with campaign needs including video and static assets by platform specifications.