What's included

• Marketing Strategy

  Comprehensive channel strategy for marketing campaign designed with reflection of the full sales funnel.

• Website

  Identify opportunities to update the website as it relates to campaign strategy. For example, edits to the homepage or launch of a landing page.

• Email

  Create email strategy as it relates to the marketing campaign such as edits to an existing journey or design of a new program ad hoc.

• Social Media

  Define strategies and tactics to incorporate organic social media within the broader marketing campaign.

• Public Relations

  Hone messaging for distribution to press, identifying opportune moments to engage media and garner coverage.

• Paid Media

  Partner with internal teams or external agency to run targeted advertising including awareness and performance media.

• Creative

  Work with internal department or external agency to produce creative in alignment with campaign needs including video and static assets by platform specifications.