BLOGGER
Starting at
$
50
About this service
Summary
As a blog writer, I offer high-quality, engaging, and SEO-optimized content that resonates with your target audience while helping to drive traffic and increase conversions. What sets me apart is my personalized approach, where I take the time to understand your brand’s unique voice and tailor every post to reflect that, ensuring consistency and authenticity. With a focus on both creativity and strategy, I deliver content that not only informs but also inspires action.
Process
1. Initial Client Briefing or Topic Selection
Objective: Understand the purpose and goals of the blog post.
Actions:
Meet with the client (or research the topic if it's self-assigned) to understand the target audience, key messages, tone, and any specific requirements.
Clarify the topic, word count, deadline, and any SEO considerations.
Confirm the blog's goal: Is it to inform, entertain, convert, or drive traffic?
2. Research & Planning
Objective: Gather the necessary information to write a comprehensive, well-informed post.
Actions:
Conduct research on the topic (using reliable sources, articles, studies, etc.).
Analyze competitors' blog posts on the same or similar topics to see how they’re structured.
Identify keywords that need to be incorporated for SEO (using tools like Google Keyword Planner, SEMrush, or Ahrefs).
Create a content outline that organizes the key points, main ideas, and subheadings for the post.
3. Craft a Compelling Headline
Objective: Write an attention-grabbing headline that encourages readers to click.
Actions:
Brainstorm headline ideas based on the research and SEO keywords.
Ensure the headline is clear, concise, and accurately represents the content.
Include power words, numbers, or a question to pique curiosity (e.g., "7 Proven Ways to Boost Your SEO").
4. Write the First Draft
Objective: Start writing the post following the outline, focusing on content quality and readability.
Actions:
Begin with an engaging introduction that hooks the reader and clearly states the purpose of the post.
Develop the body of the post with well-organized sections and clear subheadings.
Ensure the content is valuable to the reader by addressing their pain points or providing solutions.
Incorporate SEO keywords naturally throughout the content without keyword stuffing.
Use a conclusion that summarizes the key points and calls readers to action (e.g., comment, share, subscribe, or explore related services).
5. Optimize for SEO
Objective: Ensure the post is optimized to rank well on search engines.
Actions:
Use target keywords in the title, headings, body content, and meta descriptions.
Add internal links to other relevant blog posts or pages on the website.
Include external links to authoritative sources to support the information.
Optimize images (if any) with proper alt text that includes relevant keywords.
Write an SEO-friendly meta description that’s compelling and summarizes the post in under 160 characters.
Ensure the post is mobile-friendly and has a fast loading time.
6. Edit and Proofread
Objective: Ensure the blog post is clear, concise, and free of errors.
Actions:
Review the content for grammar, spelling, punctuation, and clarity.
Ensure the writing flows smoothly and that there are no awkward transitions.
Check that the blog stays on topic and that the tone aligns with the brand.
Proofread for readability, ensuring the post is engaging and easy to understand for your audience.
Use tools like Grammarly or Hemingway Editor to help with grammar and readability.
7. Add Visuals (If Applicable)
Objective: Enhance the post's appeal with relevant images or graphics.
Actions:
Add relevant images, infographics, or charts that illustrate key points or break up long sections of text.
Ensure any visuals are high-quality and properly attributed (if using stock photos).
Optimize images for SEO by adding descriptive file names and alt text.
8. Review and Final Approval
Objective: Ensure everything meets the client's requirements before the post is published.
Actions:
Submit the first draft (or final version, if applicable) to the client for feedback.
Make any necessary revisions based on client input.
Ensure the content aligns with the client’s brand voice and goals.
If the post is part of an ongoing project, discuss future content topics and publishing schedules.
9. Publish the Blog Post
Objective: Make the post live on the website.
Actions:
Upload the content to the CMS (Content Management System) (e.g., WordPress, Squarespace, etc.).
Ensure all elements (title, images, links, formatting) are correct before hitting publish.
Double-check the SEO settings in the CMS to make sure everything is properly configured (e.g., meta tags, categories, tags).
10. Promote the Blog Post
Objective: Drive traffic to the blog post and increase visibility.
Actions:
Share the post on social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
Use email marketing to notify subscribers about the new post.
Encourage readers to share the post and leave comments to boost engagement.
Consider guest posting or collaborating with other bloggers to get backlinks or traffic.
11. Monitor Performance (Optional)
Objective: Track how the blog post is performing and make improvements if necessary.
Actions:
Use Google Analytics to track page views, bounce rates, average time on page, and other key metrics.
Analyze keyword ranking for SEO performance.
Monitor the engagement on social media and comments to see how readers are interacting with the content.
Adjust your approach based on performance (e.g., updating the post with new information or tweaking SEO).
Summary of the Blog Writing Process:
Initial Briefing/Topic Selection: Understand the goals and topic.
Research & Planning: Gather information and plan content.
Headline Creation: Craft a compelling headline.
First Draft: Write the blog post, focusing on structure and content.
SEO Optimization: Optimize for search engines.
Editing & Proofreading: Review for errors and clarity.
Visuals: Add images or graphics (if needed).
Client Review: Submit for feedback and make revisions.
Publishing: Upload the post to the CMS.
Promotion: Share and promote the post.
Performance Monitoring: Track the blog’s success.
By following these steps, you ensure that the blog post is comprehensive, engaging, SEO-optimized, and ready to make an impact.
What's included
Written Blog Posts
The core deliverable is the written blog post itself, which includes: A compelling headline/title that attracts readers. Well-researched and engaging content that aligns with the client's goals and target audience. A clear structure, typically including an introduction, body (with subheadings), and a conclusion. SEO optimization, ensuring the post is optimized for search engines through the strategic use of keywords, meta descriptions, and internal/external links.
Blog Post Outline
Content Outline: A well-organized outline of the blog post before the first draft is written. This includes: Key points or sections to cover. Suggested headings and subheadings. Structure of the content, such as how the introduction, body, and conclusion will be arranged.
Duration
1 week
Skills and tools
Content Writer
Article Writer
Blog Writer
Adobe XD
Copy.ai
Google Docs
Microsoft Word
WordPress