Brand Identity Design

George Deeb

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About this service

Summary

With over 15 years of experience and a master’s degree from Central Saint Martins, I create captivating brand identities that stand out. My expertise transforms brands into unforgettable experiences, ensuring your business makes a lasting impression.

Process

1. Discovery & Research

• Conduct initial discovery sessions to understand the client’s business, goals, and target audience.

• Perform independent market research to analyse competitors and industry trends.

2. Brand Strategy Development

• Create a tailored brand strategy based on the insights gathered.

• Define how the brand should be visually communicated to achieve business objectives.

3. Logo Design & Development

• Design a logo concept that aligns with the brand strategy.

• Develop a complete logo system, including various versions for different applications (full, miniature, vertical).

4. Colour Palette Creation

• Develop a brand colour palette that resonates with the brand’s strategy and visual identity.

• Ensure the palette is functional across both digital and print media.

5. Typeface Selection

• Choose a set of brand typefaces that complement the brand’s strategy and visual identity.

• Ensure the typefaces are versatile and work well in digital and print formats.

6. Visual Identity Expansion

• Create scenarios to demonstrate how to implement and expand the brand identity in real-world applications.

• Develop a system of design concepts, including image usage, layouts, and messaging.

7. Brand Guide Creation

• Compile all the information into an easy-to-navigate brand guide document.

• Include guidelines for logo usage, colour palette, typography, and overall visual identity application.

8. Final Deliverables

• Once the project is complete, all files will be provided in a simple link for easy management, ensuring you have everything you need in one convenient location.

FAQs

How long does the brand identity process take?
The timeline for a brand identity project typically ranges from 4 to 8 weeks, depending on the complexity and scope of the project. We’ll provide a detailed timeline after our initial discussions and discovery sessions.
What do I need to provide at the start of the project?
To kick off the project, we will need any existing brand materials you have, such as your current logo, brand guidelines, or any marketing materials. We’ll also need information about your business goals, target audience, and any specific preferences or inspirations you might have.
Will I have input on the design process?
Absolutely! Your feedback is crucial to the success of the project. We will collaborate closely throughout the process, with regular check-ins and opportunities for you to review and provide input on key deliverables.
What deliverables will I receive at the end of the project?
You will receive a complete brand guide document, which includes logo files in various formats, a colour palette, typeface selections, design concepts, and guidelines for using each element. All files will be provided via a simple download link for easy management
Can you help with other branding materials, like business cards or website design?
Yes, we offer a full range of branding services, including business cards, letterheads, marketing collateral, and website design. Let us know your needs, and we can tailor a package that fits your requirements.
Do you offer support after the brand identity project is completed?
Yes, we offer ongoing support and can assist with any additional branding needs that may arise. Whether it’s refining your brand materials, creating new assets, or simply answering questions, we’re here to help.
How much does a brand identity project cost?
The cost varies based on the specific needs and scope of the project. After our initial consultation, we’ll provide a detailed proposal outlining the costs involved.

What's included

Brand Strategy
I will craft a compelling brand strategy tailored to your needs, drawing on our discovery sessions and independent market research. This strategy will pinpoint the best ways to visually communicate your brand, ensuring we meet your business objectives effectively.
Logo system
I will design a logo concept aligned with our brand strategy and develop a complete logo system. This will include various versions of the logo, such as a full version, a miniature, and a vertical layout, ensuring you have a versatile and functional logo kit suitable for any application.
Color palette
I will create a brand colour palette that aligns with the brand’s strategy and visual identity, ensuring it is versatile and works effectively across both digital and print media.
Typography selection
I will select a set of brand typefaces that align with the brand’s strategy and visual identity, making sure they are versatile and work seamlessly across both digital and print media.
Art direction
I will develop real-world scenarios to demonstrate how to implement and expand your brand identity. This will include creating a system of design concepts for the brand, covering aspects like image usage, layouts, and messaging.
Brand guidelines
All of this information will be condensed into an easy-to-navigate brand guide document.

Skills and tools

Art Director

Brand Designer

Brand Strategist