What's included

• User Research - Personas and User Journeys

  Gather insights into user needs and behaviors through research methods like interviews and testing. Including Personas and User Journeys.

• Competitive Anaylsis

  Identify competitors in a given industry and compare them to the company’s position. Research key players in the market and look at the strengths and weaknesses of each competitor. Analyze any potential opportunities or threats relative to the company.

• Informational Architecture

  Organize and categorize website content effectively. Help users find information that’s most relevant to them when navigating the site and completing tasks.