What's included

• Content Strategy

  Outlines how you’ll create, distribute, and manage content to achieve specific business goals. Includes a content audit, channel strategy, content calendar, SEO and keyword strategy, distribution plan, workflows, and KPIs.

• Drive Website Traffic

  Content creation to drive business goals. Includes blogs, website pages, case studies, guides, webinars, and SEO.

• Customer Marketing Content

  Voice-of-the-customer content. Includes case studies, newsletters, surveys, webinars, and blogs.

• Enablement Materials

  Content to help sell more effectively. Includes market analysis, competitive analysis, personas, ideal customer profiles (ICP), battle cards, and sales scripts.