12 — Ad Copy Research Brief by David Ho12 — Ad Copy Research Brief by David Ho
12 — Ad Copy Research BriefDavid Ho
Cover image for 12 — Ad Copy Research Brief
12 — Ad Copy Research Brief
I will deliver an ad copy research brief with winning hooks and competitor angles
You'll receive an ad copy research brief covering what is actually working in US B2B and DTC advertising right now — so you can write ads that convert instead of guessing.
The brief includes: · 10-15 proven ad hook formats with examples — pain hooks, curiosity hooks, social proof hooks, and contrarian hooks · Top emotional triggers in high-performing B2B ads — fear, aspiration, FOMO, authority, belonging · Competitor ad angles — how top companies in your category are positioning their ads right now · Highest-converting CTA formats in B2B advertising with phrasing patterns and urgency techniques · Top headline formulas with fill-in-the-blank templates · Ad format performance data — video vs static, short vs long copy, testimonial vs benefit
Delivered as a structured Word document your copywriter or ad team can use immediately.
Pricing Basic: $75 — 10 hook formats and top 5 headline formulas for your category Standard: $150 — Full brief with competitor angles, CTA patterns, and format performance Premium: $250 — Full brief + social proof intelligence for your specific product category
Delivery Basic: 24 hours Standard: 48 hours Premium: 48 hours
Project Steps
Review your requirements — confirm product category and target audience
Research winning hook formats and emotional triggers in your category
Analyse competitor ad angles from Meta Ad Library and LinkedIn ads
Build headline formulas and CTA patterns specific to your context
Final quality check and deliver clean Word/PDF document
Requirements from Client
Your product or service — what do you sell and who is it for?
Target audience — B2B or B2C? Role, company size, or demographic?
Platforms you are advertising on — Meta, LinkedIn, Google, TikTok, or other?
Any competitor brands whose ads you want me to research specifically?
Preferred output format — Word or PDF?
FAQs Q: Where do you source the winning ad examples? A: Meta Ad Library, LinkedIn ads, Google ad examples, and high-engagement social posts — all verified current at time of order.
Q: Is this useful for a brand new advertiser with no data? A: Yes — the hook formats and headline formulas are ready to test immediately without needing prior ad data.
Q: Can you research competitor ads in my specific niche? A: Yes — mention the competitor names in your requirements and I will include their current ad angles.
Contact for pricing
Duration1 week
Tags
Competitive Analysis
Market Researcher
Business Research
Company Research
Competitive Intelligence
Service provided by
David Ho Vancouver, Canada
12 — Ad Copy Research BriefDavid Ho
Contact for pricing
Duration1 week
Tags
Competitive Analysis
Market Researcher
Business Research
Company Research
Competitive Intelligence
Cover image for 12 — Ad Copy Research Brief
12 — Ad Copy Research Brief
I will deliver an ad copy research brief with winning hooks and competitor angles
You'll receive an ad copy research brief covering what is actually working in US B2B and DTC advertising right now — so you can write ads that convert instead of guessing.
The brief includes: · 10-15 proven ad hook formats with examples — pain hooks, curiosity hooks, social proof hooks, and contrarian hooks · Top emotional triggers in high-performing B2B ads — fear, aspiration, FOMO, authority, belonging · Competitor ad angles — how top companies in your category are positioning their ads right now · Highest-converting CTA formats in B2B advertising with phrasing patterns and urgency techniques · Top headline formulas with fill-in-the-blank templates · Ad format performance data — video vs static, short vs long copy, testimonial vs benefit
Delivered as a structured Word document your copywriter or ad team can use immediately.
Pricing Basic: $75 — 10 hook formats and top 5 headline formulas for your category Standard: $150 — Full brief with competitor angles, CTA patterns, and format performance Premium: $250 — Full brief + social proof intelligence for your specific product category
Delivery Basic: 24 hours Standard: 48 hours Premium: 48 hours
Project Steps
Review your requirements — confirm product category and target audience
Research winning hook formats and emotional triggers in your category
Analyse competitor ad angles from Meta Ad Library and LinkedIn ads
Build headline formulas and CTA patterns specific to your context
Final quality check and deliver clean Word/PDF document
Requirements from Client
Your product or service — what do you sell and who is it for?
Target audience — B2B or B2C? Role, company size, or demographic?
Platforms you are advertising on — Meta, LinkedIn, Google, TikTok, or other?
Any competitor brands whose ads you want me to research specifically?
Preferred output format — Word or PDF?
FAQs Q: Where do you source the winning ad examples? A: Meta Ad Library, LinkedIn ads, Google ad examples, and high-engagement social posts — all verified current at time of order.
Q: Is this useful for a brand new advertiser with no data? A: Yes — the hook formats and headline formulas are ready to test immediately without needing prior ad data.
Q: Can you research competitor ads in my specific niche? A: Yes — mention the competitor names in your requirements and I will include their current ad angles.
Contact for pricing