The brief includes:
· 10-15 proven ad hook formats with examples — pain hooks, curiosity hooks, social proof hooks, and contrarian hooks
· Top emotional triggers in high-performing B2B ads — fear, aspiration, FOMO, authority, belonging
· Competitor ad angles — how top companies in your category are positioning their ads right now
· Highest-converting CTA formats in B2B advertising with phrasing patterns and urgency techniques
· Top headline formulas with fill-in-the-blank templates
· Ad format performance data — video vs static, short vs long copy, testimonial vs benefit