Full Branding Package
YEN NGUYEN
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About this service
Summary
FAQs
How long does it take to complete a project?
For a logo project, it usually takes me 2-3 weeks, and up to 2 months for a standard brand identity package with additional collateral.We will conduct regular pulse checks to keep track of the timeline of our project.
How will we communicate?
We’ll start off with Google Meet video meetings to discuss your project and present the first round of concepts. For shorter communications, we’ll use email
If I have my logo designed by someone else, can you help with other designs?
Yes! As a matter of fact, my clients Gossby and Chickmax had their logos designed by someone else but approached me for supporting graphics. Branding not just a logo!
What's included
Discovery Consultation
An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy.
Brand Strategy
Having a solid brand strategy is crucial because it provides direction and clarity to the brand's actions and decisions. Without a clear strategy, a brand risks being inconsistent, confusing, and forgettable to its audience. By taking the time to develop a brand strategy, a brand can build a strong and memorable brand identity that resonates with its audience and sets it apart from its competitors.
Brand Mood Board
The visual representation of the feel, aesthetic, and mood of your brand.
Primary Logo
An essential to any business.
Secondary Logo
Excellent to have different variations of your primary logo
Alternative Logo
Another variation of your logo. It's always best to have different variations of your logo that can be used in different places while still creating a recognizable brand!
Submark Logo
A submark logo is a smaller, simplified version of a primary logo that can be used in situations where the primary logo may not fit or be appropriate. It typically contains a simplified graphic or icon that represents the brand in a recognizable way.
Typography
Typography pairing can't just be random picks - it's strategically selected to match your brand visuals.
Color Palette
The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you!
Brand Patterns (Optional)
A brand pattern can be essential to a business because it helps reinforce brand recognition and identity across all touchpoints. By incorporating a unique and recognizable pattern into branding materials, businesses can create a strong visual connection with their audience and differentiate themselves from competitors.
Brand Guidelines
A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.
Up to 5 Supporting Graphics
This can be anything as simple as the lines you put under words to emphasize something in your call to action to random little doodles to be added to your pattern.
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