Full Branding Package

Contact for pricing

About this service

Summary

Having a strategy that is solid is mandatory and is the core of your business. It will be your main foundation on which the visual designs will be built from.
Together, we will:
Create a brand definition (your mission and vision statements)
Defining your brand personality
Nailing down your brand voice & tone
Visual designs listed in the deliverables
Your unique selling point (USP)
Narrowing down your target audience
Review and analyze your competitors
When working with me, my goal is to make sure you feel like you understand fully what the process will look like from beginning to end. Open communication is so important as we need to make sure we're on the same page for the project!

FAQs

  • How long does it take to complete a project?

    For a logo project, it usually takes me 2-3 weeks, and up to 2 months for a standard brand identity package with additional collateral.We will conduct regular pulse checks to keep track of the timeline of our project.

  • How will we communicate?

    We’ll start off with Google Meet video meetings to discuss your project and present the first round of concepts. For shorter communications, we’ll use email

  • If I have my logo designed by someone else, can you help with other designs?

    Yes! As a matter of fact, my clients Gossby and Chickmax had their logos designed by someone else but approached me for supporting graphics. Branding not just a logo!

What's included

  • Discovery Consultation

    An important first step to our project! Let's have a quick chat so we can meet each other and learn about each other a bit more. We'll nail down your goals, how to achieve said goals, and your brand strategy.

  • Brand Strategy

    Having a solid brand strategy is crucial because it provides direction and clarity to the brand's actions and decisions. Without a clear strategy, a brand risks being inconsistent, confusing, and forgettable to its audience. By taking the time to develop a brand strategy, a brand can build a strong and memorable brand identity that resonates with its audience and sets it apart from its competitors.

  • Brand Mood Board

    The visual representation of the feel, aesthetic, and mood of your brand.

  • Primary Logo

    An essential to any business.

  • Secondary Logo

    Excellent to have different variations of your primary logo

  • Alternative Logo

    Another variation of your logo. It's always best to have different variations of your logo that can be used in different places while still creating a recognizable brand!

  • Submark Logo

    A submark logo is a smaller, simplified version of a primary logo that can be used in situations where the primary logo may not fit or be appropriate. It typically contains a simplified graphic or icon that represents the brand in a recognizable way.

  • Typography

    Typography pairing can't just be random picks - it's strategically selected to match your brand visuals.

  • Color Palette

    The whole feel, aesthetic, and mood of your brand can easily be represented by colors alone. A curated color palette that exudes your brand will be created for you!

  • Brand Patterns (Optional)

    A brand pattern can be essential to a business because it helps reinforce brand recognition and identity across all touchpoints. By incorporating a unique and recognizable pattern into branding materials, businesses can create a strong visual connection with their audience and differentiate themselves from competitors.

  • Brand Guidelines

    A brand style guide is a document that outlines the guidelines and specifications for a brand's visual identity, including its logo, typography, color palette, and other design elements. It serves as a reference for anyone creating branded materials, ensuring consistency and coherence across all marketing and communication channels.

  • Up to 5 Supporting Graphics

    This can be anything as simple as the lines you put under words to emphasize something in your call to action to random little doodles to be added to your pattern.

Example projects


Skills and tools

Brand Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Figma

Industries

Graphic Design
Brand Marketing

Work with me