Copywriting
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About this service
Summary
What's included
Website Content Creation
Deliverable: Complete Website Copy Package Description: This package includes all textual content required for the client's website. It covers home page content, about us, services/product descriptions, FAQ sections, and any additional landing pages specified in the brief. Purpose: To develop engaging, clear, and SEO-optimized content that aligns with the brand's voice, enhances user experience, and improves search engine rankings. Output: A digital folder containing all website text files or Google Docs, each clearly labeled by website section, along with SEO metadata such as title tags and meta descriptions.
Blog Writing
Deliverable: Monthly Blog Posts Description: A series of engaging, informative blog posts tailored to the client’s industry, incorporating relevant keywords to boost SEO efforts. Each post will aim to engage readers, provide valuable information, and position the client as a thought leader in their field. Purpose: To maintain a consistent blog schedule that attracts returning visitors, enhances organic search visibility, and encourages reader interaction. Output: A set of blog articles (e.g., 4 posts per month) delivered in a text format or directly uploaded to the client’s content management system, complete with all necessary formatting and on-page SEO elements like headers, alt-text for images, and internal links.
Content Strategy
Deliverable: Content Strategy Plan Description: A strategic document that outlines the overall content goals, key messaging themes, target audience personas, content calendar, distribution channels, and performance metrics. This strategy will guide all content creation and marketing activities. Purpose: To ensure that all content is strategically aligned with business objectives and marketing goals, and to provide a roadmap for content creation and distribution that maximizes engagement and ROI. Output: A comprehensive content strategy report, including a detailed content calendar, audience analysis, competitor analysis, and key performance indicators (KPIs) for ongoing content evaluation.
