Strategic marketing that bridges creativity with conversion by Elina Pasha

Strategic marketing that bridges creativity with conversion by Elina PashaStrategic marketing that bridges creativity with conversion by Elina Pasha

Strategic marketing that bridges creativity with conversion

Elina Pasha

Contact for pricing

About this service

Summary

I help brands craft strategic, psychology-driven marketing that converts — blending data, behavior insights, and proven frameworks like AIDA and PAS into clear, actionable plans. With over a decade of experience, I don’t just create ideas — I build strategies grounded in how people actually think, feel, and decide. What sets me apart is my ability to fuse creativity with logic, giving you messaging that resonates and performs.

Deliverables

Brand Strategy & Positioning

1. Brand audit 2. Ideal customer persona(s) 3. Brand purpose, mission, and value proposition 4. Messaging pillars and tone of voice guide 5. Competitive landscape overview 6. Brand strategy summary

Full-Funnel Marketing Strategy

1. Custom funnel based on your business goals 2. Funnel stage breakdown (Awareness → Conversion) 3. Recommended content types per stage 4. Channel and platform strategy 5. Key messages and CTAs by funnel stage 6. 30-day implementation roadmap

Content & Campaign Strategy

1. Campaign concept with hooks and creative angle 2. Messaging map tied to audience segments 3. Content format and platform recommendations 4. 4–6 week content calendar 5. Sample copy and visual direction for 1–2 assets 6. Performance goals + basic KPI framework

Audit & Optimization Plan

1. Audit of existing content, messaging, or funnel 2. Key strengths and gaps identified 3. Actionable fixes and prioritization 4. Recommended tools or improvements

Go-to-Market Strategy

1. Market and competitor landscape snapshot 2. Audience persona(s) and JTBD (jobs-to-be-done) 3. Messaging & positioning framework 4. Launch phases and promotional tactics 5. Channel & outreach plan 6. Launch calendar with key dates + assets list

FAQ

What kind of businesses do you work with?

I’ve worked with startups, SMEs, creative agencies, and global brands across sectors like tech, FMCG, wellness, and education. If your brand has a story to tell and goals to hit, I can help craft the strategy to get you there.

Can you help with execution too?

Absolutely! While strategy is my zone of genius, I also work with a trusted team of creatives, content specialists, and digital marketers — so we can support you from strategy all the way to execution. Whether it’s content creation, social media, design, or campaign rollout, we’ve got you covered.

How do I know your strategy will actually work?

Every plan I deliver is grounded in data, behavior insights, and proven frameworks — not guesswork. I’ll also define measurable outcomes and give you actionable steps to test and track results.

What’s your turnaround time?

Typically 1–2 weeks depending on the project scope. I’ll always confirm timelines before we begin and keep communication clear throughout.

What do you need from me to get started?

A brief overview of your business, goals, existing challenges, and any materials you already have (e.g., brand guidelines, past campaigns, etc.). I’ll handle the rest!

What if I just need a quick audit or one-off consultation?

No problem — I offer audits and strategy consults as standalone services. Just let me know what you need, and I’ll tailor a solution that fits.

FAQs

What kind of businesses do you work with?
I’ve worked with startups, SMEs, creative agencies, and global brands across sectors like tech, FMCG, wellness, and education. If your brand has a story to tell and goals to hit, I can help craft the strategy to get you there.
Can you help with execution too?
Absolutely! While strategy is my zone of genius, I also work with a trusted team of creatives, content specialists, and digital marketers — so we can support you from strategy all the way to execution. Whether it’s content creation, social media, design, or campaign rollout, we’ve got you covered.
How do I know your strategy will actually work?
Every plan I deliver is grounded in data, behavior insights, and proven frameworks — not guesswork. I’ll also define measurable outcomes and give you actionable steps to test and track results.
What’s your turnaround time?
Typically 1–2 weeks depending on the project scope. I’ll always confirm timelines before we begin and keep communication clear throughout.
What do you need from me to get started?
A brief overview of your business, goals, existing challenges, and any materials you already have (e.g., brand guidelines, past campaigns, etc.). I’ll handle the rest!
What if I just need a quick audit or one-off consultation?
No problem — I offer audits and strategy consults as standalone services. Just let me know what you need, and I’ll tailor a solution that fits.

What's included

Brand Strategy & Positioning
1. Brand audit 2. Ideal customer persona(s) 3. Brand purpose, mission, and value proposition 4. Messaging pillars and tone of voice guide 5. Competitive landscape overview 6. Brand strategy summary
Full-Funnel Marketing Strategy
1. Custom funnel based on your business goals 2. Funnel stage breakdown (Awareness → Conversion) 3. Recommended content types per stage 4. Channel and platform strategy 5. Key messages and CTAs by funnel stage 6. 30-day implementation roadmap
Content & Campaign Strategy
1. Campaign concept with hooks and creative angle 2. Messaging map tied to audience segments 3. Content format and platform recommendations 4. 4–6 week content calendar 5. Sample copy and visual direction for 1–2 assets 6. Performance goals + basic KPI framework
Audit & Optimization Plan
1. Audit of existing content, messaging, or funnel 2. Key strengths and gaps identified 3. Actionable fixes and prioritization 4. Recommended tools or improvements
Go-to-Market Strategy
1. Market and competitor landscape snapshot 2. Audience persona(s) and JTBD (jobs-to-be-done) 3. Messaging & positioning framework 4. Launch phases and promotional tactics 5. Channel & outreach plan 6. Launch calendar with key dates + assets list

Skills and tools

Brand Strategist

Business Strategist

Marketing Strategist

Canva

Gmail

Google Ads

Google Analytics

Slack

Industries

Marketing