Starting a business or developing a brand? Ready to make bring your vision to life with a logo? Not quite sure where to start? My logo design process will guide a collaborative experience in developing your logo. This package includes the primary logo plus one alternate word mark/icon, whichever is applicable. Here's an overview of the process.

Discovery

- Questionnaire - Imagery/mood-board - Design brief - this piece helps to establish the tone and visual voice for the next step, client approval of brief is required for the project to move to the next phase.

Logo Development

After completing research and brainstorming the designer will begin sketching logo concepts.

- Concepts shared with client, one concept will be chosen with requested edits - Refinement - Second round of edits - Final presentation for approval

Deliverable File Types

- Logo reference sheet (PDF how to on logo usage, options, color choices) - High-quality (300ppi, print) - Web ready quality (72 ppi) - ESP files (vectors) - PDF files (for printing)