Logos should be intuitive and represent the brand’s values, be it through colors, symbols, or other graphic elements. Furthermore, the logo should be versatile, look good when printed on paper, used on a website, or broadcast to television. Finally, a logo should be easy to remember and recognize, even when seen in the context of competitors. Thanks to my extensive experience, I will come up with a practical and memorable logo for your business that differentiates your business from competition.

I can help you create a comprehensive brand guidelines book for your organization. It will include a detailed overview on how to use your logo, colors, fonts, photography, and other elements in order to create cohesive and unified content that reflects the values and goals of your organization. It will also include step-by-step instructions on how to apply the guidelines in different situations, as well as tips on how to ensure consistency when creating new materials. Finally, the book will include detailed examples of successful brand guidelines from other organizations so that you can quickly understand the concepts and apply them to your own organizational needs.

Iconography is the use of symbols or images to represent an idea or concept. It is an important part of visual communication and has been used by various cultures since ancient times. Iconography is used to convey information in a concise, easy to understand manner and is often used to create visual impact.

Creating a color palette for a project can be a challenging task. It involves understanding the basic principles of color theory, the psychological effects of certain hues, and the visual impact of combinations. However, with the right approach and tools, it is possible to create a successful color palette that is both visually stunning and emotionally engaging.

This includes font licenses, imagery, wallpapers and photography and everything that helps building a universe around your brand.