I design and build Shopify stores for brands that already care about how they look. Most of my work comes through branding studios and creative directors who have the identity handled and need someone who won't flatten it into a theme.

That means the details get respected: type scale, spacing, motion, the way a product page actually breathes. And it means the build underneath holds up. Clean section architecture, editable content where the client needs it, no plugin sprawl, no theme you're afraid to touch in six months.

I also think about what the store has to do, not just how it looks. Merchandising logic, PDP structure, cart and checkout friction, and the SEO groundwork that keeps a redesign from tanking traffic. If a brand strategy exists, I build to it. If it doesn't, I'll ask the questions that surface one.

Discovery and scope definition (sitemap, template inventory, content requirements)

UX and page design for all core templates: home, collection, PDP, cart, account, editorial

Custom Shopify theme development with editable sections and reusable blocks

Product data structure, variants, metafields, and collection logic

Responsive build and cross-browser QA

App integration and configuration (reviews, email, subscriptions, shipping)

SEO foundations: redirects, structured data, metadata, page speed

Migration from an existing platform where needed

Launch support and a handoff walkthrough with documentation

I scope every project into a fixed set of phases with clear deliverables at each one, so you know what's happening and what's next. Design gets approved before development starts. You review in a real staging environment, not a flat mockup.

For studios: I can white-label under your name, join client calls, or stay entirely behind the scenes. Whatever fits how you run engagements.