Impresses users and clients

VR is a pretty flashy technology that certainly creates an impression. People are always excited to handle new gadgets and will generally go into an immersive experience with positive expectations.

Showroom & Simulation

This is the most common use – an experience that allows users to see a product, object, or location up close (and from different angles), interact with it, and sometimes even modify it

Branded games

can be very effective at raising your brand awareness and familiarizing customers with your product in a fun and pressure-free way. As users focus on gameplay, they are exposed to content representing a company and its products.

Content marketing

VR in content marketing is effective because the technology happens to be one of the best visualization tools available. 3D models, images, animation, and even text become much more interesting and understandable when you present them in a headset.

Virtual events

A very practical solution in our current era of social distancing. Holding virtual events has become commonplace, with users in any location being able to put on a headset, walk around a digital event hall, see speakers and presentations, and interact with other people (via their avatars).

Market research

This is a bit of an indirect use, since collecting information from users is not the primary purpose of most VR apps. Nevertheless, the behaviors and choices made by users in these apps can be easily tracked and provide valuable insights into a business’s clientele.

VR Advertising

Virtual reality ads are not exactly prevalent yet, but platforms such as Oculus are how they can be implemented. Until a platform-wide ad system is implemented, you can still add VR branded content and custom ads to your immersive app.