Branding Services

Pro

Alex Rodukov

Starting at

$

70

/hr

About this service

Summary

I offer tailored branding services designed to create impactful and memorable brand identities. What makes me unique is my ability to blend strategic thinking with creative design, ensuring your brand’s visuals align perfectly with its values and resonate with your target audience.
Branding Services:
Brand Strategy
Brand identity and positioning
Logo design
Visual language
Rebranding
Brand Messaging

Process

Creating a strong and lasting brand requires more than just a logo — it’s about crafting an identity that resonates with your audience and sets your business apart. I follow a step-by-step approach to ensure every brand I build is impactful and enduring.
Discovery: I start with in-depth market and audience research, analysing competitors and understanding your unique strengths.
Strategy: Next, I define your brand’s positioning and unique value proposition. This step establishes the foundation for your brand's mission, vision, and messaging, ensuring a clear and memorable identity.
Identity Design: I bring your brand to life visually. From designing logos and selecting colour palettes to defining typography, every element is thoughtfully crafted to reflect your brand’s personality and values.
Content Creation: Consistency is key. I create a compelling brand voice and messaging framework, complemented by visuals and copy that connect emotionally with your audience.
Implementation: With the identity and messaging in place, I launch your brand across all touchpoints — whether it’s your website, social media, packaging, or advertising campaigns.
Evaluation: Once live, I measure your brand’s performance through analytics, customer feedback, and engagement metrics.
Maintenance and Growth: A brand isn’t static. As your business evolves, I ensure your branding evolves with it — expanding into new markets, updating visuals, and keeping your audience engaged.

What's included

  • Branding Deliverables:

    Full Cycle Brand Development Market Research-based Differentiation and Clarity Data-Driven Decision Making Collaborative Partnership Brand Strategy Process: 1. Discovery and Research 2. Market and Audience Analysis 3. Positioning and Messaging 4. Brand Identity and Voice 5. Implementation and Activation Plan

  • Brand Identity and Positioning

    1. Brand Discovery 2. Market Analysis 3. Target Audience Profiling 4. Positioning Framework 5. Visual Identity Design

Recommendations

(5.0)

Simon Armstrong

Client • Jan 29, 2025

Recommended

I've had the pleasure of working with Alex Rodukov, and I highly recommend him as a talented and detail-oriented UX/UI designer. He has a strong grasp of user experience principles and excels in Figma, delivering clean, intuitive, and well-structured designs. Alex is reliable, professional, and great to collaborate with, always ensuring that his work is both visually appealing and highly functional.

Mariia Hewitt

Client • Jan 29, 2025

Recommended

I highly recommend Alex for UI Designer role. He has a great eye for detail and a strong understanding of user experience, which really shows in his work. Beyond his technical skills, Alex is reliable, professional, and easy to work with, always open to feedback and focused on delivering the best possible experience. If you're looking for someone who can bring fresh ideas and create smooth, engaging interfaces, Alex is definitely the right person for the job.

Skills and tools

Brand Designer

Brand Strategist

Logo Designer

Adobe Illustrator

Adobe Photoshop

Figma

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