Direct-response copy to get an immediate response from the potential customer, whether it's to keep reading the copy, to click the CTA button "Learn more" etc.

Static ad creatives made on Canva to complement the direct-response copy. Keeping the same copy elements when writing the headline, subheadline, bullet points, angle, unique mechanism, USP, new opportunity, CTA etc. There is not a specific number of creatives because it all depends on the ad campaign budget. The higher the budget the more ad creatives we can test.

Once the campaign is launched, it will be managed, supervised and checked daily to ensure everything is running smoothly and performing well. If the ad creatives are not performing for any reason, they will be turned off and new ad creatives will be tested.