Improve the customer-facing parts of an existing Shopify site without turning every store into a custom rebuild. I focus on front-end presentation, page hierarchy, responsive behavior, product and collection pages, navigation, theme and site refinements, and launch assistance. Work is scoped around the current theme and the specific issues buyers are encountering. Common projects include: • Homepage and collection-page improvements • Product-page presentation and content hierarchy • Mobile navigation and responsive cleanup • Theme section and styling refinements • Cart and customer-journey review • Launch checks and handoff support This service does not cover custom app development, complex back-end integrations, or open-ended store management. I review the store first and confirm a clear project scope and price.