Current Tools Assessment: A detailed review of the existing analytics setups, such as Google Analytics configurations, user interview formats, and other data-gathering methods. This section identifies strengths and weaknesses in the current system.
Gap Analysis: An analysis that identifies discrepancies between the data being collected and the insights required to meet business goals. This section highlights areas where data collection can be enhanced or needs to be realigned.
Recommendations for Enhancement: Specific, actionable recommendations to modify or upgrade analytics tools and processes. This might include changes to tracking codes, introduction of new metrics, restructuring of survey questions, or the incorporation of new data collection tools.