Established Brand Identity

Starting at

$

1,000

About this service

Summary

My "Established Brand Identity" package is designed for businesses ready to elevate their brand presence and connect more effectively with their audience.
The process begins with a discovery call to dive deep into your brand’s ethos and goals. This is followed by crafting a tailored creative direction and strategy that guides the visual and communicative aspects of your brand.
We'll define a harmonious colour and typography scheme, develop a comprehensive logo suite, and create custom brand assets that resonate with your target market. A detailed brand guideline sheet will ensure your brand remains consistent across all platforms.
Throughout the process, we incorporate your feedback through two rounds of revisions, making sure the final deliverable not only meets but exceeds your expectations. This package is ideal for businesses looking to refine and expand their branding for broader market engagement.

Process

The process begins with a discovery call to dive deep into your brand’s ethos and goals. This is followed by crafting a tailored creative direction and strategy that guides the visual and communicative aspects of your brand.
We'll define a harmonious colour and typography scheme, develop a comprehensive logo suite, and create custom brand assets that resonate with your target market. A detailed brand guideline sheet will ensure your brand remains consistent across all platforms.
Throughout the process, we incorporate your feedback through two rounds of revisions, making sure the final deliverable not only meets but exceeds your expectations. This package is ideal for businesses looking to refine and expand their branding for broader market engagement.

FAQs

  • What can I expect from the Discovery Call?

    In our discovery call, I'll learn about your business, discuss your branding needs, and explore your vision for the future. This call is crucial for setting the right foundation for a brand that truly represents you.

  • How do I choose the right color and typography for my brand?

    Don't worry about making these decisions on your own! Based on our initial conversation and my expertise in design trends and psychology, I'll propose a color scheme and typography that perfectly aligns with your brand’s personality and goals.

  • What is included in the Full Logo Suite?

    My full logo suite includes a primary logo, a secondary logo, and a brandmark or icon. This suite ensures your brand is versatile and cohesive across all platforms, from digital media to print.

  • What happens if I need more revisions?

    The package includes two rounds of revisions to refine and perfect the designs. If more revisions are necessary, we can discuss additional rounds at a reasonable cost to ensure you’re completely satisfied with the final outcome.

What's included

  • Discovery Call

    An initial consultation to understand the client's vision, goals, and requirements, setting the foundation for the project.

  • Creative Direction & Strategy

    Development of a strategic approach based on the discovery insights, focusing on how the brand should look, feel, and communicate in the market.

  • Colour & Type Establishment

    Selection and solidification of a cohesive color palette and typography that align with the brand’s personality and objectives.

  • Full Logo Suite: Primary & Secondary Logo, Brandmark Logo and/or Icon

    Design of a versatile logo suite that includes primary and secondary logos along with a brandmark or icon, ensuring adaptability across various media.

  • Brand Guideline (PDF)

    A comprehensive document outlining the brand’s visual and stylistic guidelines to ensure consistency in all future brand applications.

  • Custom Brand Assets & Pattern

    Creation of unique graphical elements and patterns that enhance the brand’s visual narrative and can be used across marketing materials.

  • Up to 2 rounds of revision

    Provision for two rounds of revisions to refine the designs based on feedback, ensuring the final outputs align perfectly with client expectations.


Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma