The primary goal is to drive game promotions and enhance lead generation through strategic collaboration with Twitch influencers. By leveraging insights and trends within the esports and streaming communities, I create tailored pitches that appeal to influencers, encouraging them to partner with the brand and drive innovation in gaming promotions. My role involves building meaningful connections with Twitch influencers, negotiating collaboration terms, and ensuring that the partnerships effectively boost brand awareness and audience engagement. I continuously track performance metrics to optimize strategies and achieve measurable results, all while aligning the brand's goals with the influencers' vision to foster lasting and impactful collaborations.