Branding

Ana Moreno

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About this service

Summary

My branding service is designed to help businesses create a strong and memorable brand identity. I start by conducting a research into the industry, target audience, and competition to gain a thorough understanding of the market. This research serves as the foundation for the rest of the branding process.
Next, I create moodboards to visually represent the brand's personality and aesthetics. This helps to refine the brand's tone, style, and overall look and feel. I work closely with the client to ensure that their vision is accurately reflected in the moodboards.
After the moodboards are finalized, I move on to sketching out potential logos and other visual elements. I provide my clients with a pair of well thought options to choose from and work with them to refine the design until it perfectly represents their brand.
Finally, I create applications of the brand identity, such as business cards, letterheads, and social media graphics upon request. These applications help to solidify the brand's presence across all mediums and ensure a consistent and cohesive brand identity. My branding service is the perfect solution for businesses looking to establish themselves as a strong and recognizable presence in their market.

What's included

  • Logo

    Vector format logo with it's variations. (Vertical. horizontal) Black and white logo

  • Applications

    Vector format and PDF format for each application and a mockup to see its functionality

  • Brand Guideline

    A PDF document that outlines the visual and messaging elements that make up the brand's identity. It serves as a comprehensive guide for maintaining consistency in all aspects of the brand, from logo usage and typography to tone of voice and brand personality.

Skills and tools

Brand Designer
Illustrator
Visual Designer
Adobe Illustrator
Adobe Photoshop
Procreate

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