Logo Design Files

Vector Files: Typically in formats like AI (Adobe Illustrator) or EPS. These are essential for resizing the logo without loss of quality. Raster Files: Such as PNG (with transparent background) and JPEG. These are useful for web use and other applications. Black and White Versions: For situations where color printing or use isn’t feasible. Color Variations: Different versions of the logo to work on various backgrounds (e.g., full color, monochrome).

Logo Guidelines

Usage Guidelines: Instructions on how to use the logo correctly, including spacing, sizing, and placement rules. Color Codes: Exact color specifications (Pantone, CMYK, RGB, Hex) to ensure brand consistency. Font Information: Details on the typefaces used in the logo, including where to obtain them if they are not standard.

Brand Assets

Business Card Design: A sample layout or template incorporating the logo. Letterhead Design: A template for official correspondence. Social Media Profiles: Profile and cover images for platforms like Facebook, Twitter, LinkedIn, etc. Email Signature: A design including the logo for email correspondence.

Additional Deliverables

Logo Variations: Different formats such as horizontal, vertical, or icon-only versions to fit various applications. Style Guide: A document that outlines the visual elements of the brand, including the logo, color palette, typography, and usage rules.

Source Files

Original Artwork Files: The raw files used to create the logo, which might include layered PSD (Photoshop) files or others, depending on the tools used.

Rights and Licenses

Ownership Rights: Confirmation of ownership and intellectual property rights for the logo. Usage Licenses: Details on how the logo can be used, especially if there are restrictions.

Revisions

Revision Rounds: Agreements on the number of revisions or changes included in the service.

Presentation

Mockups: Visual representations of how the logo will look in real-world applications (e.g., on business cards, signage, merchandise).