What's included

• 1 monthly on-site content creation filming (usually 2-3 hours)

  Monthly on-site content creation shoot and collect raw footage of events, food, drinks and ambiance to be used across social platforms.

• 2-3 Reels/week (short form between 7-15 seconds)

  Create entertaining short-form videos following Instagram's reel format focused on promotions, menu items, or customer experiences. I'll take good care of the idea brainstorming, trend following, planning, filming, and editing.

• 2-5 static posts/week (mostly for promotions eg. wine Wednesday + live music)

  Design and schedule images with copy highlighting upcoming events, new menu additions or lifestyle shots to generate engagement.

• Copywriting: captions + hashtag strategy

  Craft captions and hashtags aligned with brand voice and optimized for discoverability and exposure.

• Community engagement (3-4 days/week)

  Like, comment, and reply to customers and followers to cultivate relationships and build lovely sense of community!

• Instagram stories 4-5 days/week (mostly for promotions + brunch + etc.)

  Develop and share ephemeral behind-the-scenes, promotional or event coverage content.

• Monthly strategy call

  Review performance metrics and customer insights and refine social calendar, content pipeline and engagement tactics.