Brand Strategic Planning
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About this service
Summary
A comprehensive brand strategy plan
A detailed experience map and implementation strategy
A repository of content ideas
Process
The Process
Step 1: Assess and Set Goals
We’ll start by taking a deep dive into the brand’s current situation. This includes understanding the market, the target audience, and the competition, and identifying strengths and weaknesses. From there, we’ll define what success looks like over the next ten years.
Step 2: Stakeholder Interviews & Workshops
We'll connect with key people—executives, employees, customers, and even industry experts—to gather valuable insights. Workshops will be held to align everyone on the brand’s vision, values, and overall strategy.
Step 3: Market Research & Trend Analysis
Through market research, we'll explore new trends, changes in consumer behavior, and how the competitive landscape is shifting. We'll also analyze broader factors—like economics, technology, and culture—that could influence the brand’s direction.
Step 4: Brand Positioning & Differentiation
Next, we’ll define the brand’s unique value and positioning, focusing on its strengths and competitive edge. We’ll identify areas where the brand can stand out and uncover opportunities to strengthen its market presence over the next decade.
Step 5: Mapping the Experience & Developing a Strategy
We’ll create a map of all the ways customers interact with the brand across different platforms and touchpoints. From there, we’ll craft a strategy to enhance these experiences, making sure everything is consistent and aligned with the brand.
Step 6: Content Ideas & Strategy
We’ll brainstorm content ideas that tie into the brand’s message and goals. Then, we’ll design a content strategy that outlines the type of content, where it’ll be shared, and how often, ensuring long-term engagement with your audience.
Step 7: Roadmap Development
Pulling together insights from all the steps, we’ll create a clear brand strategy plan with specific initiatives, milestones, and a timeline. This roadmap will prioritize key actions to bring the strategy to life effectively.
Step 8: Review & Refinement
Once we have the initial strategy, we’ll present it to key stakeholders for feedback. This step is all about refining the plan to ensure it matches everyone’s expectations and aligns with the overall goals.
Step 9: Finalization & Implementation
After incorporating feedback, we’ll finalize the brand strategy, experience map, and content ideas. A clear implementation plan will be developed, with responsibilities assigned and metrics set for tracking progress.
Step 10: Ongoing Monitoring & Adaptation
Finally, we’ll keep an eye on market changes, consumer trends, and the competitive landscape to ensure the strategy stays effective. If needed, we’ll adjust the plan to seize new opportunities and keep the brand on track for long-term growth.
What's included
Brand Blueprint
This process offers a more comprehensive examination of a brand's journey over the next ten years, resulting in a detailed roadmap of actions and significant milestones. This approach surpasses the traditional brand strategy document in depth and scope. The process culminates in the following deliverables: 1. A comprehensive brand strategy plan 2. A detailed experience map and implementation strategy 3. A repository of content ideas
Skills and tools
Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Industries
Advertising
Apparel
B2C
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