Here are the steps I will take:

Analyze your Client's Audience: The first step is to understand the target audience and their preferences. I will research and analyze the demographics, interests, and behaviors of your client's audience to create content that resonates with them.

Develop a Content Strategy: Based on the insights gained from the audience analysis, I will develop a content strategy that aligns with your client's brand voice and message. This strategy will include the type of content to be posted, the frequency of posts, and the tone of voice used in the content.

Create Engaging Content: Using the content strategy as a guide, I will create engaging and visually appealing content that is relevant to your client's brand and audience. This will include graphics, videos, blog posts, and other types of content.

Plan and Schedule Posts: To ensure consistent posting, I will plan and schedule posts in advance. This will include choosing the optimal time for posting, and using scheduling tools to ensure posts are published at the right time.

Engage with Followers: Engaging with followers is essential for building relationships and increasing brand loyalty. I will respond to comments, messages, and mentions promptly, and use social listening tools to monitor conversations around your client's brand.

Track Performance: To measure the effectiveness of the social media strategy, I will track and analyze the performance of each post. This will include metrics such as reach, engagement, and conversion rates. Based on the results, I will adjust the strategy as necessary to optimize performance.

Overall, my approach will be data-driven and tailored to your client's specific needs and goals. By creating a consistent and engaging social media presence, I will help increase brand awareness and drive traffic to your client's website, resulting in increased sales and revenue.