This could involve a number of different components, depending on the specific needs of the client, but might include:

Keyword research and optimization: Identifying the most relevant and high-traffic keywords for the client's website and incorporating them strategically throughout the website's content and metadata.

On-page optimization: Make sure that the website's technical elements, such as title tags, header tags, meta descriptions, and alt tags, are optimized for search engines.

Content creation: Developing high-quality, keyword-rich content for the website that is valuable to the target audience and encourages engagement and sharing.

Backlink building: Developing a link-building strategy that identifies high-quality, relevant websites to link back to the client's website, which can help improve search engine rankings.

Tracking and reporting: Providing regular reports and analytics to the client to track the progress of the SEO strategy and make adjustments as needed.

The specific work that will be delivered will depend on the client's needs, the project's scope, and the SEO strategy's goals. However, the overall goal of the deliverable is to help the client's website rank higher in search engine results pages, drive more traffic to the website, and ultimately, increase leads, conversions, and revenue.