Brand Conceptualization and Design

Paco Zulueta

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About this service

Summary

We will work together to conceptualize and create your brand from the ground up. Synchronous/asynchronous collaboration is possible depending on your preference.
My services work in 4 simple steps:
Discovery Sessions: We will have calls to gather the following information: basic business information, target market, objectives, core values, personality, and potential strategies.
Market Research & Insights: We will review potential competitors and similar entities in your industry and develop an actionable strategy on how we can best differentiate your brand through design.
Visual Identity Development: Multiple rounds of design to create the following deliverables: brand messaging, mood-boards, brand typography, brand color palette, logo, brand assets, social media assets, and video content (optional).
Guidelines and Hand-off: You will be provided the necessary files and guidelines to make best use of your new brand and its design deliverables.

What's included

  • Brand Overview Document

    This document will define all the foundational information about the brand you are trying to build from target market, objectives, core values, messaging, personality, and more.

  • Market Insights Document

    This document will cover potential competitors and similar entities in your industry and discuss how we can best differentiate your brand.

  • Brand Typography and Colors

    Files containing the typeface/fonts and colors that will be used consistently for you brand.

  • Brand Logo

    The foundation and visual representation of your brand's identity.

  • Social Media Assets

    All the necessary files needed to properly present your brand on the internet.

  • Video Assets (optional)

    Animated logos, graphics, or promotional material to help bring a dynamic edge to your brand.

  • Brand Guidelines

    You will be provided the necessary files and guidelines to make best use of your new brand and its design deliverables.

Skills and tools

Brand Designer
Brand Strategist
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Figma
Notion

Work with me

More services

Web 3.0 Consultation/Advisory

STARTING AT

$50/hour

hourly rate