Complete Brand Identity Design for Health Sector BrandsSheree Dillon
Why This Branding Service is Unique
In an industry as deeply personal as health care, personal health, and mental wellness, your brand deserves more than a generic design—it deserves a thoughtful identity that connects with your audience’s emotions and values. My branding service is uniquely tailored to help health and wellness professionals stand out in a crowded market while building trust, empathy, and authority with their clients. You'll feel confident about taking your brand out into the world and gaining the trust of your audience through consistent and tailored visual and written communications.
Here’s what sets this service apart:
Purpose-Driven Design:
Every brand element is crafted with your mission in mind, ensuring your visuals resonate with your audience and communicate your unique story effectively.
Holistic Brand Development:
This isn’t just about a logo—this is about creating a cohesive identity. From tone of voice to brand guidelines, every detail is considered to ensure consistency across platforms and touchpoints.
Tailored for the Health and Wellness Industry:
I specialise in understanding the needs of health care and mental health professionals. Whether you're aiming to inspire hope, convey professionalism, or foster connection, the design will reflect the nuances of your work.
Ready-to-Use Assets:
From social media graphics to web-ready logos, you’ll receive all the tools you need to confidently launch or elevate your brand across platforms.
Empowering You Beyond Design:
With user-friendly Canva templates and a comprehensive brand guide, you’ll have the resources to maintain your branding long after the project is complete—no design expertise required.
Collaborative and Insight-Driven Approach:
The process includes a discovery session to truly understand your goals, audience, and values, ensuring the final result feels authentic and aligned with your vision.
End-to-End Support:
Not just a designer, I’m your partner in building a brand. From creating assets to guiding you through implementation, I’ll help you make the most of your new identity.
What's included
Brand Development Deliverables
1. Discovery Session:
- A collaborative session to define your brand’s tone of voice, target audience, mission, and vision.
2. Brand Concept Exploration:
- 2–3 initial logo concepts to choose from. Supporting mood boards to capture your brand's aesthetic and emotional tone.
Logo Design Deliverables
1. Final Logo Design:
- A primary logo (full-colour version).
- Secondary logo variations (e.g., stacked, horizontal, text-only, icon-only).
- Black-and-white and grayscale versions for versatility.
2. File Formats:
- For Web and Digital: JPGs and transparent PNGs.
- For Print: EPS files.
Branding Assets Deliverables
1. Social Media Assets:
- Custom images for profile pictures and headers (LinkedIn, Facebook, Instagram, TikTok, Google My Business).
- Uploading of all assets to new/existing social media pages (if required)
2. Brand Guidelines Document:
- Fonts and typography usage.
- Logo usage guidelines (including clear space, sizing, and dos/don’ts).
- Colour palette with HEX, RGB, and CMYK codes.
- Supporting brand elements (patterns, illustrations, and graphic treatments).
- Tone of voice and messaging framework (e.g., tagline suggestions, voice guidelines).
3. Supporting Visual Elements:
- Custom patterns, icons, or textures that align with the brand.
- Suggested photography or imagery styles to complement the brand identity (Can also be supplied, contingent on budget)
Implementation and Handover Deliverables
1. Handover Folder:
- Organised folder with all assets and files ready for web and print.
2. Website and Marketing Readiness:
- Logos optimised for upload on websites and marketing materials.
- Custom email signature.
FAQs
The entire process typically takes 4–6 weeks, depending on the scope of the project and your feedback during the revision stages. If you require a brand to be made quicker, let's discuss what you need and I can work within your project scope to provide you with something sooner. I’ll provide a detailed timeline when we start so you’ll know what to expect.
Absolutely! If you already have a logo or some branding elements, I can work with what you have to refine and expand your brand. Alternatively, I can start fresh if that’s what you prefer. Let's chat about it and I can work something out for your brand that fits your budget.
In the branding process, often renaming a business can help with repositioning it in the market and appealing to a new audience if that's what needs to happen to help the business grow. It can be very hard naming things that are so close to your heart and mind and I wouldn't really recommend trying! I work with some excellent copywriters who are experienced in naming businesses so we can definitely work on something like this together.
Yes, the working files (such as AI files) are not included in the standard package, as they are typically used for editing or creating derivative works. If you would like the working files, I’m happy to provide them for an additional fee. This could range anywhere between an additional $250 - $600AUD (Australian Dollars). This ensures you have full flexibility for future modifications. Let me know if this is something you’re interested in, and I’ll include it in your package.
You’ll need to provide details about your business, target audience, competitors, and any preferences or inspiration for your brand. If you have existing materials (like a logo, website, or brand colours), sharing those will help guide the process.
That’s completely fine! The discovery session is designed to explore and clarify these aspects. I’ll guide you with questions and exercises to uncover what makes your brand unique.
You’ll receive 2–3 initial logo concepts based on the discovery session. From there, we’ll refine your preferred option through up to 2 rounds of revisions to create the final design.
Depending on the different applications of where your logo will need to be going, I will make sure I design a logo that will be suited to all those applications. When I design logos, I try to create them without too much detail if they need to be small (e.g for embroidery on shirts) but I can always work around these constraints for you. Otherwise, your final logo will be provided in various formats, including web-friendly PNGs and JPGs, as well as print-ready EPS and vector files.
The brand guideline document includes instructions on logo usage, typography, colour codes, and guidelines for maintaining a consistent tone of voice. It ensures that anyone working with your brand knows how to represent it properly. I can also offer an extended social media version where I can provide in-depth guidance on how to apply the brand when creating content for social media. Let me know if you might need something like this.
Yes, I can! Additional materials can be added to your project as an add-on. Let me know what you need, and I can provide a quote.
Definitely! The social media assets, including Canva templates, are designed to align perfectly with your branding. You’ll be able to use them seamlessly across platforms.
Of course! I’ll provide a quick walkthrough of how to use Canva templates, and I’m always here to answer questions if you get stuck.
Example work
Starting at$5,900
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
Graphic Designer
Service provided by
Sheree Dillon Brisbane City QLD 4000, Australia
Complete Brand Identity Design for Health Sector BrandsSheree Dillon
Starting at$5,900
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Canva
Figma
Brand Design
Brand Strategist
Graphic Designer
Why This Branding Service is Unique
In an industry as deeply personal as health care, personal health, and mental wellness, your brand deserves more than a generic design—it deserves a thoughtful identity that connects with your audience’s emotions and values. My branding service is uniquely tailored to help health and wellness professionals stand out in a crowded market while building trust, empathy, and authority with their clients. You'll feel confident about taking your brand out into the world and gaining the trust of your audience through consistent and tailored visual and written communications.
Here’s what sets this service apart:
Purpose-Driven Design:
Every brand element is crafted with your mission in mind, ensuring your visuals resonate with your audience and communicate your unique story effectively.
Holistic Brand Development:
This isn’t just about a logo—this is about creating a cohesive identity. From tone of voice to brand guidelines, every detail is considered to ensure consistency across platforms and touchpoints.
Tailored for the Health and Wellness Industry:
I specialise in understanding the needs of health care and mental health professionals. Whether you're aiming to inspire hope, convey professionalism, or foster connection, the design will reflect the nuances of your work.
Ready-to-Use Assets:
From social media graphics to web-ready logos, you’ll receive all the tools you need to confidently launch or elevate your brand across platforms.
Empowering You Beyond Design:
With user-friendly Canva templates and a comprehensive brand guide, you’ll have the resources to maintain your branding long after the project is complete—no design expertise required.
Collaborative and Insight-Driven Approach:
The process includes a discovery session to truly understand your goals, audience, and values, ensuring the final result feels authentic and aligned with your vision.
End-to-End Support:
Not just a designer, I’m your partner in building a brand. From creating assets to guiding you through implementation, I’ll help you make the most of your new identity.
What's included
Brand Development Deliverables
1. Discovery Session:
- A collaborative session to define your brand’s tone of voice, target audience, mission, and vision.
2. Brand Concept Exploration:
- 2–3 initial logo concepts to choose from. Supporting mood boards to capture your brand's aesthetic and emotional tone.
Logo Design Deliverables
1. Final Logo Design:
- A primary logo (full-colour version).
- Secondary logo variations (e.g., stacked, horizontal, text-only, icon-only).
- Black-and-white and grayscale versions for versatility.
2. File Formats:
- For Web and Digital: JPGs and transparent PNGs.
- For Print: EPS files.
Branding Assets Deliverables
1. Social Media Assets:
- Custom images for profile pictures and headers (LinkedIn, Facebook, Instagram, TikTok, Google My Business).
- Uploading of all assets to new/existing social media pages (if required)
2. Brand Guidelines Document:
- Fonts and typography usage.
- Logo usage guidelines (including clear space, sizing, and dos/don’ts).
- Colour palette with HEX, RGB, and CMYK codes.
- Supporting brand elements (patterns, illustrations, and graphic treatments).
- Tone of voice and messaging framework (e.g., tagline suggestions, voice guidelines).
3. Supporting Visual Elements:
- Custom patterns, icons, or textures that align with the brand.
- Suggested photography or imagery styles to complement the brand identity (Can also be supplied, contingent on budget)
Implementation and Handover Deliverables
1. Handover Folder:
- Organised folder with all assets and files ready for web and print.
2. Website and Marketing Readiness:
- Logos optimised for upload on websites and marketing materials.
- Custom email signature.
FAQs
The entire process typically takes 4–6 weeks, depending on the scope of the project and your feedback during the revision stages. If you require a brand to be made quicker, let's discuss what you need and I can work within your project scope to provide you with something sooner. I’ll provide a detailed timeline when we start so you’ll know what to expect.
Absolutely! If you already have a logo or some branding elements, I can work with what you have to refine and expand your brand. Alternatively, I can start fresh if that’s what you prefer. Let's chat about it and I can work something out for your brand that fits your budget.
In the branding process, often renaming a business can help with repositioning it in the market and appealing to a new audience if that's what needs to happen to help the business grow. It can be very hard naming things that are so close to your heart and mind and I wouldn't really recommend trying! I work with some excellent copywriters who are experienced in naming businesses so we can definitely work on something like this together.
Yes, the working files (such as AI files) are not included in the standard package, as they are typically used for editing or creating derivative works. If you would like the working files, I’m happy to provide them for an additional fee. This could range anywhere between an additional $250 - $600AUD (Australian Dollars). This ensures you have full flexibility for future modifications. Let me know if this is something you’re interested in, and I’ll include it in your package.
You’ll need to provide details about your business, target audience, competitors, and any preferences or inspiration for your brand. If you have existing materials (like a logo, website, or brand colours), sharing those will help guide the process.
That’s completely fine! The discovery session is designed to explore and clarify these aspects. I’ll guide you with questions and exercises to uncover what makes your brand unique.
You’ll receive 2–3 initial logo concepts based on the discovery session. From there, we’ll refine your preferred option through up to 2 rounds of revisions to create the final design.
Depending on the different applications of where your logo will need to be going, I will make sure I design a logo that will be suited to all those applications. When I design logos, I try to create them without too much detail if they need to be small (e.g for embroidery on shirts) but I can always work around these constraints for you. Otherwise, your final logo will be provided in various formats, including web-friendly PNGs and JPGs, as well as print-ready EPS and vector files.
The brand guideline document includes instructions on logo usage, typography, colour codes, and guidelines for maintaining a consistent tone of voice. It ensures that anyone working with your brand knows how to represent it properly. I can also offer an extended social media version where I can provide in-depth guidance on how to apply the brand when creating content for social media. Let me know if you might need something like this.
Yes, I can! Additional materials can be added to your project as an add-on. Let me know what you need, and I can provide a quote.
Definitely! The social media assets, including Canva templates, are designed to align perfectly with your branding. You’ll be able to use them seamlessly across platforms.
Of course! I’ll provide a quick walkthrough of how to use Canva templates, and I’m always here to answer questions if you get stuck.
Example work
$5,900