I create brand identities that not only look great but actually feel right for your business. From logos and color palettes to typography and brand guidelines, I focus on designs that are both visually strong and practical to use. My approach is thoughtful and tailored—no cookie-cutter templates, just branding that truly sticks (in a good way!).

Discovery & Initial Chat First, we’ll hop on a call or chat to get to know each other and dive into your brand’s story, values, and goals. This is where I learn about your vision and what makes your brand unique. Creative Brief & Research After our conversation, I’ll send over a creative brief for you to fill out. This will help me gather more details and understand your preferences, target audience, and inspirations. I'll also do some research to get a deeper understanding of your industry and competitors. Concept Development Based on the brief and research, I’ll start brainstorming and sketching out a few concepts for your logo and overall brand identity. This phase is all about exploring ideas and finding a direction that resonates with you. Feedback & Refining Once I present the initial concepts, we’ll review them together. Your feedback is key! I’ll refine the chosen concept based on your thoughts and fine-tune the design until it feels just right. Finalizing the Brand Identity After we settle on the design direction, I’ll finalize your logo, color palette, typography, and any other assets. You’ll receive your brand guidelines, which outline how to use your logo, colors, and fonts to maintain consistency. Deliverables & Support I’ll provide all the necessary files you need (vector files, PNGs, JPEGs, etc.), along with any extra assets we’ve discussed, like social templates or icons. If you need ongoing support, I’m always happy to help with any future design needs.