A focused brand identity package created for startups, cafés, restaurants, retail brands, and growing businesses that need a professional visual foundation without investing in a large-scale branding system. This package is designed to establish a clear and memorable brand presence through strategic visual elements that work consistently across digital and printed applications. Every decision—from logo construction to typography and color selection—is carefully developed to ensure the identity feels cohesive, functional, and ready for real-world implementation. Whether you're launching a new business or refreshing an existing one, this package provides the essential assets needed to present your brand with confidence and consistency. - Creative Scope • Logo Identity System • Primary Logo • Secondary Logo • Brand Mark / Submark • Horizontal & Vertical Layouts • Full Color, Black & White, and Monochrome Versions - Brand Illustrations (1–3) A small collection of custom illustrations created to reinforce your brand personality. These illustrations can be used across packaging, social media, menus, websites, marketing materials, and promotional assets. - Core Visual Identity A refined visual language that creates consistency throughout every brand touchpoint. Includes: • Typography System • Brand Color Palette (RGB, CMYK, HEX) • Supporting Graphic Elements • Brand Patterns (1–3) • Basic Packaging, Menu, or Business Card Design - Mini Brand Guidelines A concise brand manual (approximately 10–15 pages) documenting how the identity should be used. The guideline covers: • Logo Usage • Clear Space & Minimum Size • Color Specifications • Typography Rules • Basic Graphic Elements • Application Examples Final Asset Delivery Upon project completion, you'll receive organized production-ready files for both digital and print. Deliverables include: • AI, EPS, PDF, SVG, PNG & JPG Files • Web & Print Optimized Versions • Print-Ready Production Files • Organized Folder Structure - Client Benefits Every project includes a professional workflow designed to provide clarity, reliability, and long-term value. - Professional Project Agreement Every collaboration begins with a clear agreement outlining the project scope, deliverables, timeline, revision process, and responsibilities, ensuring transparency from start to finish. - Full Intellectual Property Transfer Once the project has been completed and approved, ownership of all final brand assets is transferred to the client, including full commercial usage rights. - Post-Launch Support Support doesn't end after delivery. Guidance is available for implementing the new identity across various platforms, using the files correctly, and preparing future brand applications. - Print & Production Assistance Technical support is provided for preparing print-ready files and assisting with production requirements to ensure consistent output across different vendors. - Project Timeline Estimated duration: 1–2Weeks Project schedules may vary depending on project complexity, client feedback, and revision requirements. - Revision Policy This package includes 2-3 revision rounds during the design process. Additional revisions or requests beyond the agreed project scope may incur an additional fee, typically calculated at approximately 10% of the total project investment. Let's Build Your Brand Have an idea or planning to launch something new? I'd love to learn more about your vision and help transform it into a distinctive brand identity that is strategic, memorable, and built to grow. Feel free to get in touch, and let's create something exceptional together.