Social Media Strategy and Content Creation

Azhae Hylton

(0)

Starting at

$

40

/hr

About this service

Summary

Azhae crafts and tailors social media strategies, including content creation, to enhance online engagement for brands.

Process

1. Initial Consultation:
• Meet with the client to discuss goals, target audience, and specific needs.
• Gather information about their brand, current marketing efforts, and desired outcomes.
2. Research and Analysis:
• Conduct market research to understand industry trends and competitor strategies.
• Analyze the client’s current online presence and identify areas for improvement.
3. Strategy Development:
• Create a tailored strategy based on the client’s goals and research findings.
• Outline key deliverables, timelines, and success metrics.
4. Content Creation:
• Develop content ideas that align with the strategy (e.g., social media posts, blog articles, graphics).
• Create high-quality content, ensuring it resonates with the target audience and reflects the brand’s voice.
5. Review and Feedback:
• Present content or strategy drafts to the client for feedback.
• Make necessary revisions based on client input to ensure alignment with their vision.
6. Implementation:
• Schedule and publish content across selected platforms or manage marketing campaigns as per the strategy.
• Monitor and engage with the audience to build relationships and encourage interaction.
7. Performance Tracking:
• Analyze the performance of content or marketing efforts using relevant metrics (engagement rates, traffic, conversions).
• Gather insights on what’s working and what needs adjustment.
8. Reporting:
• Provide the client with a comprehensive report detailing results, insights, and recommendations for future strategies.
• Highlight successes and areas for improvement.
9. Ongoing Support:
• Offer ongoing support and management as needed, including regular check-ins and strategy adjustments.
• Stay updated on industry trends to ensure the client remains competitive.
10. Client Feedback and Evolution:
• Solicit feedback from the client on the overall process and outcomes.
• Use insights to refine future strategies and enhance service offerings.

What's included

  • Logo Files

    A custom logo design that includes three unique concepts, revisions based on client feedback, and final logo files provided in multiple formats (AI, PNG, JPEG) for versatile use across digital and print media.

  • Color Palette

    A curated color palette featuring five complementary colors with hex codes and RGB values, including usage guidelines for digital and print applications, ensuring brand consistency across all platforms.

  • Social Media Templates

    Customizable social media templates designed for platforms like Instagram, Facebook, and Twitter. The package includes 5 unique templates in editable formats ( Canva), along with guidelines for branding and optimal use to enhance engagement.

  • Typography Guidelines

    A comprehensive typography guideline featuring primary and secondary font choices, font sizes, line spacing, and usage examples for print and digital media. Includes recommendations for pairing fonts to maintain brand consistency and enhance readability.”

Skills and tools

Social Media Manager
Social Media Marketer
Social Media Strategist
Buffer
Instagram
LinkedIn
Slack
TikTok

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