What's included

• Audience Research & Targeting

  Detailed analysis of the target audience based on demographics, interests, behaviors, and custom/lookalike audiences.

• Campaign Setup

  Creating campaigns aligned with business goals (brand awareness, conversions, lead generation, etc.). Setting up ad sets with appropriate targeting, bidding strategies, and placements

• Ad Creation & Design:

  Writing compelling ad copy and designing creative assets (images/videos) or providing guidance for the same. A/B testing different versions of ads (copy, images, CTAs).

• Budget Management:

  Allocating budget effectively across campaigns to maximize ROI.

• Optimization:

  Regular monitoring and adjusting ad performance through bid adjustments, targeting refinements, and creative updates. Scaling up high-performing campaigns and pausing underperforming ones.

• Performance Reporting:

  Providing detailed reports on key metrics (CTR, CPC, conversions, ROAS) with actionable insights for improvements. Identifying trends and recommendations for future campaigns