A good logo will identify your brand (not describe it), enabling it to grow in any direction. It’s the cornerstone of your brand’s visual identity.

LOGO DESIGN PROCESS:

I will provide a questionnaire for you to fill out. It will help me understand your current brand, history, future goals, target audience and competition. This will set the stage for the right design strategy and solution.

I’ll work on brand concept moodboards and logo design paths. I will also show the logos on realistic mockups. We will then meet so I can present each route and rationale behind it in order to narrow down the direction.

PHASE 3 - FEEDBACK & REVISIONS

You’ll review and gather internal feedback to share with me. Concepts will be narrowed down to one design path, and I will focus on editing and refining it. A few rounds of feedback and revisions are expected.

Once final design has been approved, I will prepare and package the files. Logos will be provided in different formats, transparencies, and colors as originally agreed to. Editable source file will also be turned over. If brand style guide was requested, it will be handed over at this point.