What's included

• Logotype

  The visual representation of a brand or company, typically consisting of a symbol, icon, or logotype (text-based logo). It includes drafts and reasoning behind the final selection.

• Color Palette

  A selection of colors chosen to represent the brand and its reasoning. It includes primary, secondary, and sometimes accent colors, along with their corresponding color codes (RGB, CMYK, HEX).

• Typography

  The selection of fonts or typefaces used for the brand, including primary and secondary fonts. It may include guidelines for font usage in various contexts, such as headings, body text, and captions.

• Packaging Design

  If applicable, the design of product packaging that reflects the brand identity and attracts consumers.

• Stationery Design

  This includes the design of business cards, letterheads, envelopes, and other stationery items that feature the brand's visual identity.

• Brand Kit

  A comprehensive package that includes all the essential elements of a brand's visual identity in one cohesive bundle. It typically includes the logo files in various formats (e.g., vector, PNG), color palette with corresponding codes, typography selections with font files or links, and any other brand assets or guidelines.