What's included

• Brand Audit

  Research the existing brand, market and competitors exploring strengths, weaknesses, positioning and more.

• Brand Positioning

  Create fresh brand positioning looking at purpose and USP – the 'why' you do what you do, and why anyone should believe/trust it.

• Brand Identity

  Create 3+ initial brand territories and brand ID options for consultation and feedback, developing one to completion. Deliver brand identity and associated graphics as required.

• Brand Guidelines

  Full brand guidelines, detailing visual and verbal branding, colours, typography, imagery, application and examples.

• Verbal Branding

  A full guide to verbal branding – Tone / Voice and expressions. How you should write and communicate your brand to the world with words.