Crafting Timeless Brand Systems That Elevate Your Vision

Ololo Daniel

Starting at

700

About this service

Summary

As a brand designer, I offer a holistic approach to branding that goes beyond just logo creation; I craft comprehensive brand systems that position you as a leader in your industry. What sets me apart is my ability to seamlessly integrate your vision and values into timeless designs that resonate with your audience, ensuring consistency and impact across all touchpoints. Together, we’ll build a distinctive identity that captures attention and drives success in a competitive marketplace.

Process

Brand Design Project Process

Project Proposal and Agreement

Begin with a discussion to understand the client's needs and goals. Present a detailed proposal outlining the scope, timeline, and budget. Once agreed upon, finalize the service agreement to secure the project.

Brand Discovery Workshop

Conduct a workshop with key stakeholders to explore the brand's mission, vision, values, target audience, and competitive landscape. This collaborative session helps in gathering essential insights and aligning expectations.

Market Research and Audience Analysis

Perform thorough research on industry trends, competitor branding, and audience demographics. This step ensures a deep understanding of the market context in which the brand will operate.

Brand Strategy Development

Create a comprehensive brand strategy document that includes the brand story, positioning statement, audience personas, brand values, personality traits, and tone of voice. This serves as a foundation for all design efforts.

Concept Exploration & Mood Boards

Develop multiple mood boards that visualize different design directions based on the brand strategy. This includes color palettes, typography styles, and imagery concepts that resonate with the brand's identity.

Logo Design

Begin the logo design process by exploring various concepts that align with the chosen mood board. Present several logo options to the client for feedback and refinement.

Design Refinement

Based on client feedback, refine the selected logo and other design elements. This may involve multiple rounds of revisions to ensure alignment with client expectations.

Creation of Brand Assets

Develop core brand assets, including typography guidelines, color palettes, iconography, and any additional visual elements needed for consistency across platforms.

Brand Style Guide Development

Compile all branding elements into a comprehensive style guide that outlines usage guidelines for logos, colors, typography, imagery, and tone of voice. This document ensures consistency in future branding efforts.

Application Mockups

Create mockups demonstrating how the branding will appear across various applications such as business cards, packaging, website layouts, and social media profiles.

Final Presentation

Present the final branding package to the client, including all design elements and guidelines. Gather any last-minute feedback before finalizing deliverables.

Delivery of Final Files

Provide the client with all final design files in various formats (e.g., vector files for logos) along with the brand style guide for easy reference.

Implementation Support

Offer guidance on implementing the new branding across different channels and platforms to ensure a smooth transition.

Feedback and Iteration

After implementation, gather feedback from stakeholders and users to assess how well the new branding resonates with its audience. Make adjustments as necessary based on this feedback.

Ongoing Brand Management

Establish a plan for regular brand reviews to ensure that the branding continues to align with business goals and market changes over time.

This structured approach helps ensure that every aspect of the brand design project is carefully considered and executed to achieve a cohesive and impactful brand identity.

What's included

Logo Design
Creation of a unique and memorable logo that encapsulates the brand's identity and can be used across various platforms.
Typography Guidelines
Specification of primary and secondary typefaces that reflect the brand's personality and ensure consistency across all communications.
Color Palette
Development of a cohesive color scheme that conveys the brand's emotions and values, including color codes for digital and print use.
Brand Style Guide
A comprehensive manual detailing the proper usage of brand elements, including logos, colors, typography, and imagery to ensure consistency.
Mood Boards
Visual representations that capture the desired aesthetic and emotional tone of the brand, serving as inspiration for design decisions.
Image Style Guidelines
Direction on photography style, including composition, lighting, and subject matter that reflects the brand's identity.
Digital Assets
Creation of digital branding materials including social media graphics, website elements, and email templates to maintain brand presence online.
Website Design (UI/UX)
Designing an engaging and user-friendly website that reflects the brand's identity while providing a seamless experience for visitors.