These are the steps I usually follow in logo design:
- I ask the clients to reply to a few questions about their brands in order to better understand their vision of the brand (I send you a Google doc)
- I design a few drafts based on that and we have a first check of them and feedback
- I fix the drafts based on the feedback and we have a second checkpoint
- If the logo is approved I proceed to finalize it, otherwise, I'll give to the client one more checkpoint
- When we have the final logo approved, I take care of finalizing it and preparing the deliverables to send to the client