What's included

• Primary Logo Design

  Creation of the main visual representation of the brand, reflecting its identity, values, and personality.

• Secondary Logo Variations

  Development of additional logo variations, such as simplified or alternative versions, to ensure flexibility and adaptability across different applications.

• Color Palette

  Recommended colors used in the logo design for brand consistency.

• Typography

  Recommendation of suitable fonts and typography styles that complement the brand's voice and enhance readability and consistency across various communication channels.

• Brand Guidelines

  Compilation of guidelines and standards for the consistent application of the brand identity elements, including logo usage, color specifications, typography rules, and visual guidelines.

• Branding Collateral Design

  Design of branded materials and collateral, such as business cards, letterheads, envelopes, and email signatures, to ensure a cohesive brand identity across all touchpoints.

• Branded Merchandise Design

  Creation of designs for branded merchandise items, such as apparel, stationery, or promotional products, to extend the brand's reach and reinforce its identity.

• Brand Files

  High-resolution files of the final designs in various formats (e.g., PNG, JPG, EPS) suitable for digital and print use.