Turn your content into a strategic growth channel, not just another marketing expense.
Publishing blogs, LinkedIn posts, and thought leadership content without a clear strategy can waste valuable time and resources.
I help B2B SaaS and AI startups build research-driven content strategies designed to attract ideal customers, establish industry authority, and create more opportunities for qualified leads.
Instead of guessing what to publish next, you'll get a complete 90-day content growth roadmap built around your audience, product, competitive landscape, and business goals.
What's Included
1. Audience & Buyer Persona Research
Identify your ideal customer profiles, their pain points, buying motivations, search behavior, and content needs throughout the customer journey.
2. Competitor & Content Gap Analysis
Analyze up to three competitors and review up to 20 existing content assets to uncover opportunities, overlooked topics, and strategic gaps.
3. SEO & Content Opportunity Research
Identify relevant search topics, commercial-intent opportunities, and content ideas aligned with your SaaS product and target customers.
4. Content Pillars & Messaging Strategy
Develop four to six strategic content pillars that establish your positioning, communicate your expertise, and support different stages of the buyer journey.
5. 90-Day Editorial Growth Roadmap
Receive a prioritized 90-day publishing plan featuring 30 actionable content topics, recommended formats, target audiences, funnel stages, and publishing priorities.
6. Four Detailed Content Briefs
Get four production-ready briefs outlining the target audience, search intent, recommended structure, key talking points, and calls to action.
7. Content Distribution Strategy
Discover how to distribute and repurpose your content across relevant channels, including Google Search, LinkedIn, newsletters, and industry communities.
8. KPIs & Performance Measurement
Get a practical measurement framework to track content performance, audience engagement, organic traffic, and conversion opportunities.
My Process
Discovery & Research: Understand your product, target market, existing content, competitors, and growth objectives.
Strategy Development: Identify high-value content opportunities, build your messaging framework, and develop your 90-day roadmap.
Delivery & Walkthrough: Present the complete strategy, explain publishing priorities, and provide actionable next steps.
Final Deliverables
Audience and ideal customer profile research
Competitor and content gap analysis
Content pillars and messaging framework
SEO and topic opportunity research
90-day editorial calendar with 30 content ideas
Four detailed content briefs
Content distribution and repurposing plan
KPI tracking and measurement framework
Strategy walkthrough session
One round of consolidated revisions
Who This Is For
This service is ideal for B2B SaaS founders, AI startups, growing software companies, and marketing teams that want to establish a clear, scalable approach to content marketing.
What I Need From You
Your website, product overview, target customer information, existing marketing goals, and access to relevant content performance data where available.
This engagement covers content strategy and planning. Content writing, graphic design, video production, publishing, paid advertising, and ongoing content management are not included.
Ready to turn scattered content efforts into a focused growth strategy? Let's build your next 90 days.
Turn your content into a strategic growth channel, not just another marketing expense.
Publishing blogs, LinkedIn posts, and thought leadership content without a clear strategy can waste valuable time and resources.
I help B2B SaaS and AI startups build research-driven content strategies designed to attract ideal customers, establish industry authority, and create more opportunities for qualified leads.
Instead of guessing what to publish next, you'll get a complete 90-day content growth roadmap built around your audience, product, competitive landscape, and business goals.
What's Included
1. Audience & Buyer Persona Research
Identify your ideal customer profiles, their pain points, buying motivations, search behavior, and content needs throughout the customer journey.
2. Competitor & Content Gap Analysis
Analyze up to three competitors and review up to 20 existing content assets to uncover opportunities, overlooked topics, and strategic gaps.
3. SEO & Content Opportunity Research
Identify relevant search topics, commercial-intent opportunities, and content ideas aligned with your SaaS product and target customers.
4. Content Pillars & Messaging Strategy
Develop four to six strategic content pillars that establish your positioning, communicate your expertise, and support different stages of the buyer journey.
5. 90-Day Editorial Growth Roadmap
Receive a prioritized 90-day publishing plan featuring 30 actionable content topics, recommended formats, target audiences, funnel stages, and publishing priorities.
6. Four Detailed Content Briefs
Get four production-ready briefs outlining the target audience, search intent, recommended structure, key talking points, and calls to action.
7. Content Distribution Strategy
Discover how to distribute and repurpose your content across relevant channels, including Google Search, LinkedIn, newsletters, and industry communities.
8. KPIs & Performance Measurement
Get a practical measurement framework to track content performance, audience engagement, organic traffic, and conversion opportunities.
My Process
Discovery & Research: Understand your product, target market, existing content, competitors, and growth objectives.
Strategy Development: Identify high-value content opportunities, build your messaging framework, and develop your 90-day roadmap.
Delivery & Walkthrough: Present the complete strategy, explain publishing priorities, and provide actionable next steps.
Final Deliverables
Audience and ideal customer profile research
Competitor and content gap analysis
Content pillars and messaging framework
SEO and topic opportunity research
90-day editorial calendar with 30 content ideas
Four detailed content briefs
Content distribution and repurposing plan
KPI tracking and measurement framework
Strategy walkthrough session
One round of consolidated revisions
Who This Is For
This service is ideal for B2B SaaS founders, AI startups, growing software companies, and marketing teams that want to establish a clear, scalable approach to content marketing.
What I Need From You
Your website, product overview, target customer information, existing marketing goals, and access to relevant content performance data where available.
This engagement covers content strategy and planning. Content writing, graphic design, video production, publishing, paid advertising, and ongoing content management are not included.
Ready to turn scattered content efforts into a focused growth strategy? Let's build your next 90 days.