1. To detect the target market (location, age, gender)

2. Research qualify influencers

3. Reach out to them and negotiate the best offer for the company (giveaway, commissions, codes, etc)

4. Prepare contracts to sign in order the influencer fails to deliver

5. Curate the content to be delivered

6. Stock the content so it can be used later for PPC ads

7. Report the data - to detect if influencer has paid off